Pages Menu

Blog

Alpha Zero: China Edition

Jun 26, 2013 | By:


Alpha Zero, a story-heavy
arcade shooter from California studio Funkoi, gets 20,000 five star ratings in China.

Yodo1′s strategy:
We re-wrote the entire narrative with
new dialog incorporating Chinese slang
and expressions, and hired Chinese voice
actors to record the revised script in a
Beijing studio. (See video at left.)

RESULTS:
At launch, Alpha Zero earned enormous praise from Chinese gamers, who gave it over 20,000 five star ratings. Many players, unaware it was first developed by a Western team, described Alpha Zero in their app reviews as “the best Chinese game ever”.

facebooktwitterlinkedin
Return to Top ▲Return to Top ▲