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Customizing Content and Advertising for Chinese Gamers

Jun 28, 2013 | By:

For Defiant Development’s

Ski Safari, we increased revenue 210x with Chinese-themed
IAP content, one-click carrier billing, and optimized ads with local products.

Average daily revenue for Ski Safari in China increased 210X, from USD $69/day before

full integration of all Chinese monetization channels to over USD $15,000/day.

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