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FAQ

Q:

I want to submit my game to Yodo1 for consideration — what do I do next?

Click here to start the process. Our review team will contact you as soon as possible.

Q:

How does Yodo1′s publishing service work?

We publish and market your game in China’s 400 largest app stores. But first, we customize it for maximum appeal and earning potential, so Chinese gamers are most likely to play and pay for it, while also sharing it with others. To do this, we add new, customized game content, assets, and a localized storyline for the Chinese audience, along with China-optimized monetization channels (in-app payments, local advertising, etc.) and integration with China’s largest social networks. Watch our GDC 2013 presentation for details.

Q:

Why do I need Yodo1′s help to publish my games in China? Can’t I just submit them to Chinese app stores myself?

Help yourself! But we recommend you first watch this GDC video so you know what challenges you’ll be facing here.

Q:

How do you protect developers’ games and intellectual property in China?

Aggressively and vigilantly. Read this Yodo1 blog post for details.

Q:

How do you pay Western developers with revenue earned from China?

We process local taxes and send payment to our developer partners every month via wire transfer.

Q:

What kind of game genres are most successful in China? What are least successful?

Most successful: Casual single-player, strategy, RPG, and online games. Click here to see a full list of Yodo1 games doing extremely well in the Chinese market. Least successful: Paid download-only games, gambling/casino titles (forbidden in China), and games which assume extensive knowledge of Western culture/history/folklore. (Or as we call it, the “Who the hell is King Arthur?” problem.)

Q:

How much money can a successful game in the China market make?

Revenue ranges vary, but well-monetized games can gross over one million US dollars per month in China. See our GDC presentation on Ski Safari (starting at 16:18) for an example of how we can help grow a game’s revenue in China.

Q:

How much does Yodo1′s services cost?

Free.  If we believe a game has the potential to be successful in China, we’ll invest in helping you culturalize, distribute, and monetize it in China in exchange for a share of the Chinese market revenue.

Q:

What other services do you offer your developer partners?

Kryptanium, available in all worldwide markets for mobile developers interested in a full-featured community SDK. Find out about it here.

Q:

What’s a “Yodo1”, anyway, and why a fish?

The Chinese characters forYodo1 are 游道易, pronounced “Yodo1”. 游 (Yo) means “gaming”, 道 (do) “the way” and “Tao”, 易 (Yi) means “easy” and “one”. So loosely translated: “The Tao of easy game publishing”. In Chinese culture, the fish represents abundance – i.e., lots of great games with lots of players.

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