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Gamasutra - GDC: How Western mobile games conquered China

Mar 19, 2013 | By:

henryFor Western mobile games to succeed in China, they need to undergo “deep culturalization,” which includes a total re-scripting for a game’s story, says Henry Fong in this GDC 2013 lecture.

Fong’s company, Yodo1, recently published Alpha Zero and Cut the Rope: Time Travel to Chinese markets to large success. He discusses how his company handled the monetization, payment, distribution, and discovery walls that these games faced when approaching the Chinese market in this free lecture, courtesy of GDC Vault.

Read the rest on Gamasutra.

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