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Going to SXSW? Learn About Publishing Mobile Games in China with the Founders of Robot Entertainment, Yodo1, and Niko Partners!

Feb 21, 2013 | By:

200 Million Reasons to Launch Your App in China” is a panel I’m proud to be participating in at South by Southwest in Austin next month, because I’ll be speaking with some of the top experts in mobile gaming and the Chinese game industry:

Andy Lee, who established the first international game studio for Kabam in Beijing; Lisa Cosmas Hanson, founder of Niko Partners, among the most well-known market research firms on the Asian game industry; and Patrick Hudson, CEO and co-founder of Robot Entertainment, creator of Hero Academy, which we’re epicly proud to publish as the studio’s partner in China.

mapWhen we submitted the panel idea last Summer, by the way, there were about 200 million iOS and Android owners in China (which is where the “200 million reasons” in the title comes from) — but less than six months later, there are about 300 million owners, and as I just forecast in my column for Gamasutra, there should be 400 million smartphone owners in China before 2013 is through. We’ll be talking about what that means for Chinese mobile gamers, and the Western developers interested in selling to that market. Read more about it on the SXSW site.

The panel is on Saturday, March 9, between 11:00am and Noon, at the Palmer Events Center (Room 4-5), on 900 Barton Springs Road, just across the river and a block off South Congress. (Here’s the place on Google Maps.)

If you’re going, please let us know: E-mail our SXSW team at info at yodo1 dot com, or follow us on Twitter and send a Tweet our way. Hopefully after our talk we can chat, and maybe even get some good Texas BBQ and beer together. If you can’t make it, don’t worry: We’ll be live-Tweeting the panel as it happens, and blogging the highlights here soon after.

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