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Publish Your Games in China

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Publishing mobile games in China doesn’t just end at the app store. Getting maximum reach and revenue requires a front-to-back solution customized for the market.

Culturalization

helps games succeed where localization can’t

Publishing Western games in China requires much more than simply localizing the text into Chinese. Literal translation is more likely to look like a bootleg Hollywood movie with bad subtitles, and does little to make a game more appealing to Chinese gamers. With culturalization, we re-work a title’s story, design, and UI (see Solutions at right), customizing the entire game for maximum appeal to the Chinese market. We even encourage our partners in early development to steer clear of themes which assume deep Western cultural knowledge – or as we call it, the “Who the hell is King Arthur?” problem.

YODO1’S SOLUTIONS

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    Game Narrative
    Re-work story, theme, and dialog to be more relevant to Chinese mobile owners.
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    Experience Localizaton
    Customize user interface and experience to better suit local play styles.
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    Cultural Adaptation
    Work closely with developers to avoid confusing or unappealing elements.

CULTURALIZATION STRATEGY & CASE STUDIES

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Few Western Games in China Do Well

Few Western Games in China Do Well4
Few Western Games in China Do Well4
Henry Fong

The country's most popular
mobile games are rarely from Western developers. And those few hits are heavily customized for the Chinese market.


Yodo1's strategy:
We culturalize our Western developer
partners' games so deeply that they look
and play like games made in China. Read More

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Alpha Zero: China Edition

Alpha Zero: China Edition
Alpha Zero: China Edition
Henry Fong

Alpha Zero, a story-heavy
arcade shooter from California studio Funkoi, gets 20,000 five star ratings in China.


Yodo1's strategy:
We re-wrote the entire narrative with
new dialog incorporating Chinese slang
and expressions, and hired Chinese voice
actors to record the revised script in a
Beijing studio. (See video at left.)

RESULTS:
At launch, Alpha Zero earned enormous praise from Chinese gamers, who gave it over 20,000 five star ratings. Many players, unaware it was first developed by a Western team, described Alpha Zero in their app reviews as “the best Chinese game ever”. Read More

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Ski Safari: China Edition

Ski Safari: China Edition
Ski Safari: China Edition
Henry Fong

Ski Safari, a Winter sports-themed infinite run casual game from Australian studio Defiant Development, gets 25,000,000+ Chinese players.

Yodo1's strategy:
The original, non-culturalized version of
Ski Safari attracted only 35,000 downloads
in Chinese app stores in 8 months. To make our re-launched version more appealing in China, we incorporated Chinese-themed
music, characters, maps, & outfits (see video).

RESULTS:
Yodo1's fully culturalized Chinese edition of Ski Safari gained 25 million+ new players in the first six months of launch, and remains a top hit in China into 2013. Read More

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monetization

Monetization

demands a full spectrum solution

Western developers who want to monetize their mobile games in China face a challenging market where most of the rules they’re used to no longer apply. Few Chinese use international credit cards, preferring local payment systems instead; China’s gamers rarely pay to download games, and most of them are reluctant to make in-app payments; since advertising revenue in China is CPA-based, earnings from international ad networks tend to be nominal. This is why it’s so crucial to adopt a full spectrum strategy that optimizes monetization across every channel possible. (See some of our solutions at right.)

YODO1’S SOLUTIONS

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    Boost In-App Payments
    Implement one-click carrier billing for IAPs through China’s mobile carriers.
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    Grow Engagement
    Integrate titles with Kryptanium, Yodo’s in-game community SDK.
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    Optimize Ad Revenue
    Federate advertising/offers from China’s top networks to sustain fill rates and earn top CPM.

MONETIZATION STRATEGY & CASE STUDIES

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The Chinese Money Puzzle

The Chinese Money Puzzle
The Chinese Money Puzzle
Henry Fong

Dozens of ad networks and
multiple payment channels
make it extremely difficult for developers to make much money in China.


Yodo1's strategy:
We federate multiple advertising streams from China's 30 largest ad networks and remove friction from payments with one-click in-app carrier billing through the country's 3 mobile carriers. Read More

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Customizing Content and Advertising for Chinese Gamers

Customizing Content and Advertising for Chinese Gamers
Customizing Content and Advertising for Chinese Ga…
Henry Fong

For Defiant Development's
Ski Safari, we increased revenue 210x with Chinese-themed
IAP content, one-click carrier billing, and optimized ads with local products.


RESULTS:
Average daily revenue for Ski Safari in China increased 210X, from USD $69/day before
full integration of all Chinese monetization channels to over USD $15,000/day. Read More

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Increase Revenue by 3X or More

Increase Revenue by 3X or More
Increase Revenue by 3X or More
Henry Fong

Typical Chinese mobile game eCPM
from advertising: .05 cents USD

Average eCPM
from advertising
for Yodo1 games
in China:
USD $0.50-0.80
Read More

Increase Revenue by 3X or More1
Increase Revenue by 3X or More1
Henry Fong

Typical in-app payment conversion rate
for Chinese mobile games: Under 1%.

Average in-app payment
conversion rate for Yodo1's
games in China: 10-30%+
Read More

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distribution

Distribution

in China’s 500M mobile market

China is forecast to have half a billion Android/iOS owners by the end of 2013, but that user base is spread out across three mobile carriers and a wide array of handsets, connected to hundreds of app stores, and unreachable through Facebook and Twitter, which are blocked. Worse, Western developers must often compete with copycat versions of their own games. (It’s not uncommon to find dozens of knockoff/hacked copies of the same hit app available for free download in China.) So reaching the broadest audience possible requires both diversified distribution and aggressive IP protection – see Solutions at right.

YODO1’S SOLUTIONS

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    Multi-Store Distribution
    Publication on China’s two dozen largest app stores.
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    Marketing & Cross-Promotion
    Promotion on China’s top media sites and social networks and to Yodo1′s 40 million+ users.
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    Enforcement
    Knockoff/hacked games removed from top app stores and replaced with legit versions.

DISTRIBUTION STRATEGY & CASE STUDIES

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There Are Over 500 App Stores in China

There Are Over 500 App Stores in China
There Are Over 500 App Stores in China
Henry Fong

... and each of China's
hundreds of app stores has its own submission, review, and billing process. Many host
pirated or copycat versions
of hit Western games.


Yodo1's strategy:
We work directly with the top 400 app stores with nearly all of the Chinese market to expedite the submission and review process. At the same time, we locate and replace knockoffs of our partners' games with legit versions we can monetize. Read More

There Are Over 500 App Stores in China1
There Are Over 500 App Stores in China1
Henry Fong

... and each of China's
hundreds of app stores has its own submission, review, and billing process. Many host
pirated or copycat versions
of hit Western games.


Yodo1's strategy:
We work directly with the top 400 app stores with nearly all of the Chinese market to expedite the submission and review process. At the same time, we locate and replace knockoffs of our partners' games with legit versions we can monetize. Read More

There Are Over 500 App Stores in China
There Are Over 500 App Stores in China
Henry Fong

... and each of China's
hundreds of app stores has its own submission, review, and billing process. Many host
pirated or copycat versions
of hit Western games.


Yodo1's strategy:
We work directly with the top 400 app stores with nearly all of the Chinese market to expedite the submission and review process. At the same time, we locate and replace knockoffs of our partners' games with legit versions we can monetize. Read More

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Multi-Store Success

Multi-Store Success
Multi-Store Success
Henry Fong

Featuring Cut the Rope: Time Travel in multiple app stores

Yodo1's strategy:
To reach as many Chinese mobile gamers
as possible, we simultaneously submitted
Zeptolab's hit to Apple China and China's
top 20 Android app stores.

RESULTS:
At launch, the app was featured in 19 of China's largest app stores, including those of Apple, Baidu, China's three mobile carriers (China Telecom, China Mobile, and China
Unicom with over 1.2 billion total subscribers), China's top three third party Android stores (Hiapk, Wandouijia, and 360), and Xiaomi (among China's very largest smartphone
companies). Read More

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Hits & Featured Apps

Alpha Zero Distribution
Alpha Zero Distribution
Henry Fong

Top Yodo1-Published Games as of July 2013:

  • Cut the Rope: Time Travel (Zeptolab)
  • Ski Safari (Defiant Development)
  • Hero Academy (Robot Entertainment)
  • Powder Monkeys (XMG Studio)
  • Clouds & Sheep (HandyGames)
  • Alpha Zero (Funkoi Game Studio)
  • Townsmen (HandyGames)
  • Magnet Boy (Mongol Content)
  • Sky Beauty (Touchten)
  • PonPon (ICM-NDT)
Read More

The Gate
The Gate
Henry Fong

Top Yodo1-Published Games as of July 2014:

  • Cut the Rope Series (Zeptolab)
  • Ski Safari (Defiant Development)
  • The Gate (Spicy Horse)
  • Cave Mania (BonusXP)
  • OMG:TD (Red Rocket Games)
  • Alpha Zero (Funkoi Game Studio)
  • Mega Jump (Get Set)
  • Townsmen (HandyGames)
  • Bloons Tower Defense 5 (Ninjakiwi)
  • Car Town Streets (Cie Games)
Read More

HERO ACADEMY
HERO ACADEMY
Henry Fong

Top Yodo1-Published Games as of July 2013:

  • Cut the Rope: Time Travel (Zeptolab)
  • Ski Safari (Defiant Development)
  • Hero Academy (Robot Entertainment)
  • Powder Monkeys (XMG Studio)
  • Clouds & Sheep (HandyGames)
  • Alpha Zero (Funkoi Game Studio)
  • Townsmen (HandyGames)
  • Magnet Boy (Mongol Content)
  • Sky Beauty (Touchten)
  • PonPon (ICM-NDT)
Read More

Sky Safari Distribution
Sky Safari Distribution
Henry Fong

Top Yodo1-Published Games as of July 2013:

  • Cut the Rope: Time Travel (Zeptolab)
  • Ski Safari (Defiant Development)
  • Hero Academy (Robot Entertainment)
  • Powder Monkeys (XMG Studio)
  • Clouds & Sheep (HandyGames)
  • Alpha Zero (Funkoi Game Studio)
  • Townsmen (HandyGames)
  • Magnet Boy (Mongol Content)
  • Sky Beauty (Touchten)
  • PonPon (ICM-NDT)
Read More

Hits amp;amp; Featured Apps
Hits amp;amp; Featured Apps
Henry Fong

Top Yodo1-Published Games as of July 2013:

  • Cut the Rope: Time Travel (Zeptolab)
  • Ski Safari (Defiant Development)
  • Hero Academy (Robot Entertainment)
  • Powder Monkeys (XMG Studio)
  • Clouds & Sheep (HandyGames)
  • Alpha Zero (Funkoi Game Studio)
  • Townsmen (HandyGames)
  • Magnet Boy (Mongol Content)
  • Sky Beauty (Touchten)
  • PonPon (ICM-NDT)
Read More

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