Publish Your Games in China
Publishing mobile games in China doesn’t just end at the app store. Getting maximum reach and revenue requires a front-to-back solution customized for the market.
helps games succeed where localization can’t
Publishing Western games in China requires much more than simply localizing the text into Chinese. Literal translation is more likely to look like a bootleg Hollywood movie with bad subtitles, and does little to make a game more appealing to Chinese gamers. With culturalization, we re-work a title’s story, design, and UI (see Solutions at right), customizing the entire game for maximum appeal to the Chinese market. We even encourage our partners in early development to steer clear of themes which assume deep Western cultural knowledge – or as we call it, the “Who the hell is King Arthur?” problem.
Re-work story, theme, and dialog to be more relevant to Chinese mobile owners.
Customize user interface and experience to better suit local play styles.
Work closely with developers to avoid confusing or unappealing elements.
demands a full spectrum solution
Western developers who want to monetize their mobile games in China face a challenging market where most of the rules they’re used to no longer apply. Few Chinese use international credit cards, preferring local payment systems instead; China’s gamers rarely pay to download games, and most of them are reluctant to make in-app payments; since advertising revenue in China is CPA-based, earnings from international ad networks tend to be nominal. This is why it’s so crucial to adopt a full spectrum strategy that optimizes monetization across every channel possible. (See some of our solutions at right.)
Boost In-App Payments
Implement one-click carrier billing for IAPs through China’s mobile carriers.
Integrate titles with Kryptanium, Yodo’s in-game community SDK.
Optimize Ad Revenue
Federate advertising/offers from China’s top networks to sustain fill rates and earn top CPM.
in China’s 500M mobile market
China is forecast to have half a billion Android/iOS owners by the end of 2013, but that user base is spread out across three mobile carriers and a wide array of handsets, connected to hundreds of app stores, and unreachable through Facebook and Twitter, which are blocked. Worse, Western developers must often compete with copycat versions of their own games. (It’s not uncommon to find dozens of knockoff/hacked copies of the same hit app available for free download in China.) So reaching the broadest audience possible requires both diversified distribution and aggressive IP protection – see Solutions at right.
Publication on China’s two dozen largest app stores.
Marketing & Cross-Promotion
Promotion on China’s top media sites and social networks and to Yodo1′s 40 million+ users.
Knockoff/hacked games removed from top app stores and replaced with legit versions.