Pages Menu

Blog

Ski Safari: China Edition

Jun 28, 2013 | By:


Ski Safari, a Winter sports-themed infinite run casual game from Australian studio Defiant Development, gets 25,000,000+ Chinese players.



Yodo1′s strategy:

The original, non-culturalized version of

Ski Safari attracted only 35,000 downloads
in Chinese app stores in 8 months. To make our re-launched version more appealing in China, we incorporated Chinese-themed
music, characters, maps, & outfits (see video).



RESULTS:

Yodo1′s fully culturalized Chinese edition of Ski Safari gained 25 million+ new players in the first six months of launch, and remains a top hit in China into 2013.

facebooktwitterlinkedin
Return to Top ▲Return to Top ▲