Ski Safari: China Edition
Ski Safari, a Winter sports-themed infinite run casual game from Australian studio Defiant Development, gets 25,000,000+ Chinese players.
The original, non-culturalized version of
Ski Safari attracted only 35,000 downloads in Chinese app stores in 8 months. To make our re-launched version more appealing in China, we incorporated Chinese-themed music, characters, maps, & outfits (see video).
Yodo1′s fully culturalized Chinese edition of Ski Safari gained 25 million+ new players in the first six months of launch, and remains a top hit in China into 2013.