In an unprecedented move, the Shelby family took over Mafia City in an exclusive in-game collaboration from August 18th to the 31st. Banijay Brands, the commercial arm of media giant Banijay that handles Peaky Blinders, partnered with the show’s creators, Caryn Mandabach Productions. Together, they collaborated with Mafia City’s developers and Yodo1 Games to create this special crossover event.
Players found themselves rubbing shoulders with familiar faces from the BAFTA-winning Peaky Blinders universe, including Tommy Shelby, Arthur Shelby, May Carleton, and Darby Sabini, as they navigated the treacherous underworld.
The drama is set in motion when Tommy’s racehorse, Grace’s Secret, is stolen, leading the Shelby family to this unfamiliar territory. There they seek the support of a local, the player, to infiltrate a racing event and retrieve Tommy’s stolen horse.
From attending high-profile horse auctions to dealing with rival gangs, players are drawn into a captivating storyline that combines the drama and intrigue of Peaky Blinders with action-packed gameplay.
“This unparalleled gaming adventure fuses two iconic worlds in a thrilling crossover event,” said Lex Scott, Commercial Director at Banijay Brands. “With this dynamic in-game collaboration, we’re giving Peaky Blinders enthusiasts a chance to engage with their beloved characters like never before—and the anticipation is real! We’re eager for you to dive in and witness the magic.”
The multi-award-winning Peaky Blinders was created and written by Steven Knight (SAS Rogue Heroes, Taboo, See, Great Expectations). The series is produced by Caryn Mandabach Productions and co-produced with Banijay’s Tiger Aspect Productions. The global Peaky Blinders brand is owned by Caryn Mandabach Productions.