MAS Gives Efez Games Time and Resources to Innovate
Jakub Pokorski already had a great deal of programming experience before taking an interest in mobile game creation, deciding to try out Unity 3D to see if he could make games with it. As many would agree, Unity 3D is a robust development engine popular amongst novices due to its user-friendly environment for gaming projects. And like many others in the industry, Jakub got a lot of satisfaction from creating his own virtual worlds and stories. The experiment was a turning point and a gateway to his future career and subsequent success.
In tandem with the launch of his first hit game, Case Opener, Jakub founded Efez Games in 2015 with a group of hobbyist friends. Their game went on to attract over five million players, and the talented team has not looked back since. “I love being part of the games industry,” Jakub comments. “People in the gaming industry are chilled out, and it seems to me that most of them really like their jobs. More to the point, making mobile games requires a mix of different skills – programming, designing, drawing, marketing, etc. You meet a lot of very interesting people, and you can learn a lot.”
However, the developer and CEO acknowledged that creating a successful game is not without its core challenges. One of the most urgent of which was the need to optimize monetization. Many indie developers stumble in this area of business through a lack of expertise, and Jakub’s primary concern was the exhausting process of managing ad waterfalls and dealing with multiple middlemen. They are notoriously tricky to set up and difficult to optimize. A better solution was needed that would streamline the process and save time and effort.
An answer presented itself during a LinkedIn conversation with a Yodo1 MAS team member, where Jakub learned that MAS uses a combination of AI and human expertise to optimize performance. The solution eliminates the need to set up price waterfalls manually, freeing up more time for further game development.
Jakub also discovered that besides being a global solution, MAS could also be adjusted through the company’s expert monetization team. Instead of a one-size-fits-all unified solution, Yodo1’s system is configurable to meet the unique demands of each market they were struggling to monetize.
Migrating to MAS proved to be an inspired decision. It has optimized and automated the management of their ad networks and provided access to real-time performance tracking through a personal dashboard. Working with mobile game creators to monetize in China is also something Yodo1 has a solid background in.
Subsequently, the MAS customer success team helped with game customization and translation services that resulted in greater market penetration. MAS automation and additional revenue from the Chinese marketplace have helped Efez Games grow. The team now has more time and resources to focus on its two current projects – launching Case Opener globally and developing their new game SkinApe.
Find out how a personalized monetization strategy can benefit you. With Yodo1’s MAS team in your corner, you are free to focus on what you do best – making great games!