Everything related to the mobile gaming industry,
from Game Developer to Game Developer
MARKETING & UA
MARKETING & UA
June 3rd, 2020
Yodo1 expands its business: yoli becomes part of the team
BEIJING, China, June 3, 2020 – Founded in March 2016, the yoli education platform is a technology-driven solution for on-demand learning in a fast-paced world.
April 26th, 2020
China Mobile Games market update: Stricter Regulations on the horizon
Two weeks ago, new details were released to inform all game developers of the changes that will be necessary and warn them of consequences for non-compliance.
April 13th, 2020
Jobs in Games - How China convinced Yodo1 business manager Marina Espin to join the industry
The games industry plays host to a colourful cast of diverse individuals, from artists and coders to narrative designers and studio heads.
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Apr 9th, 2020
ASO for China: Intro to localisation practices
In this article, we will explore the various techniques and extra touches Yodo1 applies when presenting our partner games in China’s many app stores.
April 8th, 2020
China’s largest sandbox game sees sales spike with Hasbro brand
The first authorized Transformers characters went online less than a month after the agreement between Hasbro, Yodo1, and MiniWan was signed.
March 3rd, 2020
China App Store ISBN License: non-compliant games risk being delisted
Possibly the biggest question for developer is what will happen to games in the App Store that don't have a valid ISBN when June 30 comes around
January 31st 2020
Hasbro and Yodo1 Announce Digital Licensing Agreement in Greater China Region
Global play and entertainment company Hasbro Inc. and Beijing-based global game service platform Yodo1 Ltd. have formally reached an exclusive agency agreement for licensing of digital IP in the Greater China region. Via a new streamlined process, this collaboration will allow for broader use o
Nov 15th, 2019
China Regulates Playtime For Minors
The Chinese government is announcing regulations that will limit the ability of children under 18 to play—and make purchases in—games across various platforms.
Nov 1st, 2019
Keplerians Success With MAS Continues - Evil Nun Gets Rich
After seeing a 156% revenue increase in Mr. Meat, Keplerians quickly opted to integrate our Managed Ad Services (MAS) into their even larger Evil Nun—an adventure game where players have to escape a homicidal sister of the cloth.
Oct 28th, 2019
How Keplerians saved time and bagged more money with Yodo1's managed ad service
"When we launched Mr. Meat with MAS in July, we were blown away by how much more money we could make. Just 10 days in, we were looking at a 74% increase in daily revenue," Keplerians commented.
October 7th, 2019
Yodo1 published games have been played by more than one billion users
Alongside this, free-to-play games revenue made by developers that partnered with Yodo1 has now surpassed $45 million.
Aug 26th, 2019
Optimization In Action How MAS Raised Kiseki’s Ad Revenue
As the game grew in popularity, Kiseki reached out to Yodo1. Having heard how we helped Steppy Pants become a chart-topper in Japan, they were interested in what we could do for them.
Jul 16th, 2019
Show, Don't Tell: How a Few Tools Can Give Your Store UX a Big Boost
Analyzing and improving your customer’s buying experience is a focal point of sales and marketing in any industry.
May 25th, 2019
Want to Boost Your Game’s ROI? Tap Into Your Community
Where analytics provide quantitative insight into your players’ behavior, community feedback gives you the qualitative angle to add context and help you understand your data that much better.
May 21st, 2019
China’s Shark Tank - Gaming Authority Now Requires A Business Plan Before Your Video Game Can Launch
The State Administration of Press and Publication (SAPP)—also known as China’s gaming authority—has stated that they’d like to see higher quality game productions on the market, even if it means fewer games.
May 14th, 2019
The Future is Bloodless! China Bans Blood in Video Games
Now, the new rules are very clear and straightforward: no blood means no blood. That includes anything that can be imagined as blood.
May 7th, 2019
Loot box design 2.0 - Complying with China’s New Rules
Are you worried that China's loot box raid will leave you empty-handed? If your game counts on loot box revenue, you should be. Fortunately, there is still a lot you can do to stay profitable.
March 7th, 2019
How a China partnership turned Steppy Pants into a number one chart topper in Japan
The pitch was pretty simple, Fong proposed that while we were waiting for the game license for Steppy pants in China, Yodo1 would help us multiply Steppy’s revenue in other markets.
August 10th, 2017
Rodeo Stampede smashes 80 million downloads 13 months after launch
Featherweight Games and Yodo1's Rodeo Stampede - Sky Zoo Safari has now surpassed 80 million downloads worldwide 13 months after first launching.
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