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Unprecedented Growth in China’s HTML5 Games Market: WeChat Mini Game Revenue up 18%

With new reports of unprecedented growth, HTML5 games have secured their place as the hottest way to enter the Chinese gaming market. In the first half of 2020, WeChat Mini Games—one of the biggest…

Hasbro’s My Little Pony IP Engages Millions of Fans in Prominent Chinese Mobile Game

As Hasbro’s exclusive licensing partner for brands such as Transformers, My Little Pony, Monopoly, Play-Doh, and Blythe Dolls in the Greater China region, Yodo1 is partnering with mobile game…

Start Getting New Users: Timing and Cost of UA for Mobile Games

User acquisition—or UA—is how you bring new users to your app. It is a strategy for generating the kind of interest in your game that keeps inspiring more people to install and join the fun. UA…

Player Registration for Games in China: How to Comply and Keep Your Title Alive

An update on how China will enforce its mobile gaming restrictions for minors arrived recently at an event called ChinaJoy, where a government official confirmed the integration of a player ID…

China’s Complete Mobile Game Content Restrictions List (English Translation)

Since 2016, anyone who wants to publish an online or mobile game in China has to get approved by the NPPA—National Press and Publication Administration—and receive its ISBN license. With numerous…

From Manual To Automatic: A Brief History of Mobile Game Monetization

Whether you’ve been building free-to-play games for six months or six years, chances are you’re constantly thinking about monetization. Perhaps you love the process; perhaps it’s the bane of your…

Mass Delisting by Apple China: Over 26,000 Games without ISBN Removed

Stay on top of the latest news and regulations via our Apple China news page. At noon on August 1, 26,575 mobile gaming applications had been removed from the Chinese App Store. More than half of…

Game Over? Apple China Removes Games without ISBN Starting August 1

Stay on top of the latest news and regulations via our Apple China news page. As reported on Youxixinzhi on July 8, Apple China has sent an email to all developers with a game on the platform that it…

Yodo1’s 2020 Guide to Publishing Your Mobile Game in China

A mobile gaming market of 600 million players, China’s mobile app stores have unprecedented revenue potential.  With mobile gaming revenue at 7.7 billion US dollars for the first quarter, 2020 is a…

Apple China News: Complete Timeline of App Store ISBN Developments 

[Last Updated: August 17] Since February 2020, developers with mobile games on China’s App Store have been following Apple updates with bated breath. To make sense of everything that has been going…

English Translation of China’s Approval Process for Publishing Online and Mobile Games

Below is a translation of China’s approval process for foreign games, taken directly from the NPPA website. The process applies to all online and mobile games developed or owned by non-Chinese…

EU Legislation to Require Transparency from Apple App Store and Google Play

On July 12, the European Union passed a new regulation, numbered 2019/1150, on promoting fairness and transparency for business users of online intermediation services. One of the new EU laws…

Apple China removing mobile games without ISBN from the App Store from August 1

Stay on top of all the latest news and regulations via our Apple China news page. Starting on August 1, Apple China will delist all paid games and games containing IAP that do not have a valid ISBN.…

China App Store ISBN Update: 1500 Games Delisted by Apple

Since an announcement in February highlighting the need for paid games and titles containing in-app purchases on China’s App Store to have a valid ISBN, Apple has been silent on the subject. Now,…

User Acquisition in China: Capturing the World’s Largest Mobile Gaming Audience

Every mobile app wants to bring in new users; that’s why global game publishers—ourselves included—spend millions of dollars a year on UA.  At Yodo1, we have spent years developing local expertise…

How to Improve Your Mobile Game Monetization Strategy with AI

Have you ever wondered how your studio can use artificial intelligence to improve the playability and profitability of your mobile games? We’ll be discussing various ways to monetize a game in future…

HTML5 Games: A New Way to Enter the China Market

Taking the mobile world by storm, HTML5 games (or simply H5 games) present developers with a new opportunity for China market entry. Dubbed the “web games of mobile”, H5 games were widely popularized…

Yodo1 Expands its Business: yoli Becomes Part of the Team

PRESS RELEASE   BEIJING, China, May 2, 2020 – Founded in March 2016, the yoli education platform is a technology-driven solution for on-demand learning in a fast-paced world. Its three…

The Art Of Improving Your Community Engagement

 In a nutshell: What you need to know about user engagement; Understanding the four stages; Optimizing community engagement at every step.   In many ways, cultivating and engaging a community…

China’s Mobile Game Revenue Reaches 7.7 Billion US Dollars during COVID-19

During the period of epidemic prevention and control, China’s mobile game industry grew strongly and contributed to the economy as a whole.  In times of home isolation, games have contributed…

What Game Developers Need to Know About China’s Local Server Requirements

Following recent announcements by the Chinese National Press and Publication Administration (NPPA), all games published in China must have an exclusive server for Chinese players, separate from…

Stricter Regulations on the Horizon for Games that Want to Publish in China

In the past six months, there have been two major announcements on the regulation of China’s mobile games market: in November, the central government announced playtime restrictions for minors;…

Jobs in Games – How China convinced Yodo1 business manager Marina Espin to join the industry

The games industry plays host to a colourful cast of diverse individuals, from artists and coders to narrative designers and studio heads.

ASO for China: Intro to Localization Practices

App Store Optimization is a key factor in the success of any mobile game—and every developer knows it. You’ve got to know how to position your app in stores, which images to showcase, and which…

China’s Largest Sandbox Game Sees Sales Spike with Hasbro Brand Injection

Mini World is a 3D sandbox game with 400 million registered users and 80 million monthly active players. Released by MiniWan Tech in 2017, it is China’s hottest mobile title for kids and teenagers…

China App Store ISBN License: Non-Compliant Games Risk Being Delisted

On the 23rd of February, a message appeared on Apple’s developer back-end giving notice that an ISBN will be required for mobile games published in China’s App Store. Apple’s…

Hasbro and Yodo1 Announce Digital Licensing Agreement in Greater China Region

PRESS RELEASE   Beijing January 21, 2020 — Global play and entertainment company Hasbro Inc. and Beijing-based global game service platform Yodo1 Ltd. have formally reached an exclusive agency…

China Regulates Playtime For Minors

For many years, the time and money minors spend on video games has been a topic of lengthy discussion in China. Concerned that the ever-growing amount of time minors spend playing video games…

Keplerians Success With MAS Continues: Evil Nun Gets Rich

Keplerians is a successful indie developer team from the Basque Country in Spain. Characterized by success in the horror genre, their impressive array of titles has amassed more than 30 million…

How Keplerians Saved Time and Bagged More Money with Yodo1’s Managed Ad Services

Keplerians is a successful indie developer team from the Basque Country in Spain. Characterized by success in the horror genre, their impressive array of titles has amassed more than 30 million…

Yodo1 published games have been played by more than one billion users

Alongside this, free-to-play games revenue made by developers that partnered with Yodo1 has now surpassed $45 million.

Optimization In Action: How MAS Raised Kiseki’s Ad Revenue

What happens when you put Managed Ad Services (MAS) to work? Let’s ask Kiseki Games. This two-man developer team is based out of Sydney and Brisbane, Australia. Though they started small in 2016,…

Show, Don’t Tell: How a Few Tools Can Boost Your Store UX

Analyzing and improving your customer’s buying experience is a focal point of sales and marketing in any industry. Think about how supermarkets have designed their stores to encourage purchases at…

Want to Boost ROI? Tap Into Your Game Community

Has anyone on your team ever asked: “Why do we use analytics?” The reasons you’d give them wouldn’t differ much from why game community management is important. With this article, we’d like…

Shark Tank! China Game Regulations Now Require a Business Plan Before Your Video Game Can Launch

In this article, we will: Break down the new information required by China’s gaming authority. Show you how to define the way your game is perceived by society. Provide a prep list of action…

A Bloodless Future: China Bans Video Game Gore

What are games without blood? Think about age-old classics such as Mortal Kombat and GTA, as well as modern favorites like Bowmasters and Sniper 3D. Can you reimagine them without a single…

Loot Box Design 2.0: Complying with China’s New Mobile Gaming Rules

Are you worried that China’s loot box raid will leave you empty-handed? If your game counts on loot box revenue, you should be. Fortunately, there is still a lot you can do to stay profitable. In…

How a China Partnership Helped Steppy Pants Top the Charts in Japan

Last year, we decided to approach a new market through Yodo1’s China game publishing service. We wanted to continue growing our game, quirky walking simulator Steppy Pants, which had already…

Rodeo Stampede Smashes 80 Million Downloads 13 Months After Launch

Featherweight Games and Yodo1’s Rodeo Stampede – Sky Zoo Safari has now surpassed 80 million downloads worldwide 13 months after first launching.