Sanrio and Yodo1 Confirm Digital Partnership Agreement for Mainland China

Japanese powerhouse Sanrio (Shanghai) International Trade Co., Ltd. and Beijing-based global game service platform Yodo1 Ltd. have formally reached a nonexclusive agency agreement for the licensing for part of Sanrio’s digital IP in Mainland China. Sanrio is home to some of the most recognized IPs in the world—Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Kuromi, and more—and is making a leap into gaming via this partnership with Yodo1, who will leverage its extensive network of top game developers to facilitate brand collaborations with Sanrio in the digital gaming sector.

“We are pleased and delighted to be working with Sanrio, one of the world’s top global IPs. They are a great partner and we couldn’t be more excited for what the future holds for us both with this new collaboration,” said James LaLonde, Co-Founder and Co-CEO of Yodo1.

About Sanrio
small gift, big smile®

It’s more than just a catchy phrase; it’s the foundation of everything we do, and we’re proud to say we’ve been creating smiles for over 40 years. At Sanrio, we believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all of our activities, whether we’re designing a stationery set, a retail store, or an animated television series.

From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, we invite all our friends and guests to experience the magic of these four simple words.

About Yodo1


Yodo1 is a game platform company that helps developers better market, manage, and monetize their games. Our AI-powered tools and global expertise in areas such as mobile advertising, community management, and digital IP licensing enable partners to increase playtime, revenue, and retention. Our vision is to open the world of gaming success to anyone with the talent to develop. To learn more, visit our website and follow us on LinkedIn.