Strengthening a strategic partnership and highlighting the growing role of video games in global entertainment licensing.
Yodo1 was proud to participate in the 2026 Hasbro China Licensing Summit, joining Hasbro and industry partners to explore the evolving entertainment licensing landscape and the expanding opportunities at the intersection of iconic intellectual properties and video games.
The summit brought together stakeholders from across the licensing and entertainment industries to discuss brand development, emerging consumer trends, and how globally recognized franchises can create deeper connections with audiences through new forms of entertainment.
For Yodo1, the event marked an important milestone in its longstanding collaboration with Hasbro.
Strengthening the Yodo1–Hasbro Strategic Partnership
During the summit's afternoon brand media launch, Yodo1 was formally introduced to attending media and industry partners as Hasbro's Digital Gaming Licensing Partner in Greater China.
The introduction highlighted Yodo1's role in connecting Hasbro's globally recognized franchises with game developers, helping bring beloved characters and stories into interactive entertainment.
As part of the event, Vivien Zhang, Head of IP Licensing at Yodo1, delivered a presentation introducing the company and sharing perspectives on the growing importance of gaming within the broader entertainment licensing industry.
Her presentation explored how video game collaborations are becoming an increasingly important strategy for entertainment IP owners, allowing brands to reach new demographics, deepen fan engagement, and create new commercial opportunities.
The presentation also emphasized the potential of partnerships between global IP holders and China's game development industry, where creative talent, technical expertise, and a sophisticated gaming ecosystem are opening new possibilities for branded entertainment.
Gaming as a New Frontier for Iconic Entertainment Brands
One of the recurring themes throughout the summit was the increasingly interconnected nature of entertainment.
Today, audiences engage with their favorite franchises through far more than films, television, and traditional merchandise. Video games have become a powerful extension of brand storytelling, offering fans the opportunity to actively participate in the worlds and characters they love.
Hasbro's diverse portfolio, spanning globally recognized properties such as Transformers, My Little Pony, Monopoly, Power Rangers, and Dungeons & Dragons, offers significant opportunities for creative collaborations across different gaming genres and audiences.
Recent integrations of Hasbro properties into popular video games illustrate how established franchises can find new relevance through interactive experiences.
In China, Hasbro continues to bring its iconic franchises into some of the country's leading games through its digital gaming licensing partner, Yodo1.
My Little Pony has collaborated with popular titles such as Heartopia and Honor of Kings, as well as Arknights, where themed characters, skins, crossover content, and online and offline activities have allowed fans to engage with familiar characters in new interactive environments.
More recently, in October 2026, Peppa Pig joined Eggy Party through a special collaboration featuring themed character outfits and a dedicated in-game crossover area, further demonstrating how Hasbro's beloved franchises can connect with new audiences through gaming.
For game developers, these partnerships offer access to recognizable characters, established fan communities, and compelling storytelling opportunities.
For IP owners, gaming provides another way to engage existing fans while introducing their brands to new generations of consumers.
The opportunity goes beyond placing familiar characters inside games. Successful collaborations bring together the creative identity of an IP and the core gameplay experience in ways that feel authentic and meaningful to players.
Connecting Global IP with China's Gaming Ecosystem
As Hasbro's exclusive digital gaming licensing partner in Greater China, Yodo1 plays a key role in bridging global entertainment franchises with game developers in one of the world's most dynamic gaming markets.
Drawing on extensive experience in game publishing, IP licensing, and cross-border partnerships, Yodo1 helps navigate the entire collaboration process, from identifying suitable development partners and evaluating creative concepts to coordinating licensing agreements, brand approvals, and execution.
This approach enables IP owners to explore new gaming opportunities while helping developers access established entertainment properties through a structured and collaborative licensing process.
Yodo1's broader ambition is to develop sustainable, long-term partnerships that deliver value to both licensors and developers, while creating engaging experiences for players around the world.
Looking Ahead: Building the Future of Interactive Entertainment
The 2026 Hasbro China Licensing Summit reinforced a broader industry shift: gaming is becoming an increasingly important part of how entertainment brands grow, evolve, and connect with their audiences.
Yodo1's participation and official introduction at the summit reflect the strength of its relationship with Hasbro and the shared opportunity to expand iconic franchises into interactive entertainment.
The event also provided an opportunity for Yodo1 to connect with industry professionals interested in exploring new collaborations and digital gaming licensing opportunities.
We sincerely thank the Hasbro team for their continued trust and partnership, and look forward to creating more opportunities that bring world-class entertainment IPs and great games together.
Interested in exploring entertainment IP collaborations for your game? Connect with Yodo1 Licensing to learn how we help developers bring iconic global brands into interactive experiences.
