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YODO1 IP LICENSING DOSSIER
Heartopia × My Little Pony
XD Games’ Heartopia debuts its initial My Little Pony collaboration in China, bringing colorful Equestria-inspired architecture, boutique furniture, and Twilight Sparkle lifestyle cosmetics. The event propelled game revenue by 171% and set a record for cozy life-sim crossovers.
PARTNER GAME
Heartopia
LICENSED IP
My Little Pony
IP LICENSOR
Hasbro
LAUNCH DATE
Jul 2025
YODO1 ROLE & SCOPE
Full-cycle IP Licensing · IP Approvals · Live-Ops Launch
GAME ACCESS & STORES
CROSS-MEDIA INTEL VAULT
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Audience overlap, official supervision blueprints, cross-game benchmarks, and global rights data, powered exclusively by IPverse.
01 · PARTNER GAME
Heartopia
CN · 2024-07-16
Platforms:mobile
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02 · LICENSED IP
My Little Pony
US · 1981
Debut:1981
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03 · COLLAB EVENT
Heartopia x My Little Pony
Mainland China · In Game Collaboration
Window:2025-07-17 – 2025-08-24
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