Yodo1 Launches IPverse: AI Platform Transforming Gaming IP Deals

Unveiled at ChinaJoy 2025 with 60% of China’s Top 30 game companies in attendance, IPverse is the first AI-driven licensing platform built to make IP collaborations faster and more profitable.

Shanghai, July 30, 2025 – Yodo1 Games today announced the launch of IPverse, the world’s first AI-powered platform transforming how game developers and entertainment brands collaborate.

Presented alongside industry leaders including Hasbro, Wanda Cinema Games, and Ruyi Jingxiu, IPverse addresses one of gaming’s biggest challenges: the slow, uncertain process of securing IP licenses and building collaborations.

“Building the digital footprint of a brand like Hasbro takes a village – and Yodo1 has been instrumental in that journey,” said Barry Dorf, VP of Interactive Global Licensing and Business Development at Hasbro. “They’re not just partners; they’re family. Our strategic collaboration with Yodo1 gives us the confidence that Hasbro’s brands will thrive in gaming globally.”

Why IPverse Matters

The global gaming industry generated nearly $200 billion in 2024 and is projected to grow at a +8% CAGR. Increasingly, the most successful titles leverage well-known IPs: across mobile, PC, and console, collaborations consistently outperform original titles. What was once rare is now the industry norm.

IPverse makes licensing faster, smarter, and easier through:

• Dynamic IP Rankings – Pinpoint IPs with the highest engagement and revenue potential.
• AI Matchmaking – Data-driven IP recommendations tailored to your game, cutting months of research to minutes.
• Agent Y (Coming Soon) – Create professional collaboration proposals in under 30 minutes.
• Global Access – Insights from 79,736 industry events, 15,095 brands/IPs, and 15,199 games worldwide, connecting studios from Los Angeles to Tokyo with licensors from Hasbro to Sony Pictures.

“IPverse isn’t just another tool – it’s a paradigm shift,” said Eliyar Eziz, Product Lead at Yodo1 Games. “We’re turning guesswork into data and uncertainty into opportunity.”

Real-World Examples

At launch, partners shared how IPverse accelerates decision-making:

• Wanda Cinema Games: VP Bi Sheng explained that adapting the Transformers franchise into a new standalone game was supported by IPverse’s popularity data, which provided critical validation for franchise choices.
• Ruyi Jingxiu: VP Chen Chao highlighted pairing AOS, an SLG game, with Sony’s Starship Troopers IP. While not an obvious fit, the collaboration resonated with late-90s sci-fi fans—the target audience—and doubled new-user acquisition.

The Yodo1 Advantage

Trusted by leading AAA studios in China — including 37 Games and RiverGame — as well as developers across North America and Europe, Yodo1 is the go-to partner for bridging entertainment IP and gaming globally.

Yodo1’s mission: “At Yodo1, we believe developers should spend their energy creating unforgettable experiences, not chasing contracts. Our mission is to make IP licensing effortless — so studios can turn ideas into thriving games at speed and scale.”

Explore IPverse Today

Developers interested in IP collaborations can explore IPverse at ipverse.ai or contact Yodo1’s licensing team at licensing@yodo1.com.

About Yodo1

Yodo1 helps developers grow globally through monetization, publishing, and IP partnerships. By connecting games with media brands, Yodo1 delivers strategies that boost loyalty, attract players, and drive success. With teams across Europe, North America, and Asia, Yodo1 connects developers and brands worldwide.

Learn More About Yodo1 IP Licensing

Note: Agent Y will roll out in phased stages after launch, starting with early access for select partners before expanding to all IPverse users.

Further Reading

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