Lucas The Spider x The Ants: Case Study
Learn how Yodo1’s Lucas the Spider x The Ants event drove 800K+ downloads, 19.5% revenue growth and a 21% DAU boost with a successful IP crossover.
Taming the Squirrel: Why We Chose JOMO Over FOMO
Taming the Squirrel: Why We Chose JOMO Over FOMO Author FOMO is a trap. That twitchy impulse to check Slack, skim updates, respond instantly—“just in case”? That’s not awareness. It’s anxiety. And it’s almost never worth it. It’s the digital-age...
We’re Heading to Gamescom 2025 – Let’s Connect in Cologne!
We’re Heading to Gamescom 2025 – Let’s Connect in Cologne! Gamescom is just around the corner, and the Yodo1 team is gearing up for another action-packed event in Cologne! Whether you’re a game developer, publisher, or IP holder, we’d love...
My Little Pony trots into XD Games’ mobile adventure Heartopia
My Little Pony meets Heartopia in a magical mobile gaming event! Discover exclusive content, a brand-new story, and how Yodo1 brought Hasbro and XD Games together for a limited-time collab in mainland China.
The June 2025 Lineup: IP at Its Best
The June 2025 Lineup: IP at Its Best Welcome to the first edition of the Yodo1 Licensing Blast, our new newsletter spotlighting the biggest moves in the world of game x IP collaborations. Each month, we’ll highlight standout trends, live...
Starship Troopers storms the Age of Stellarians in a galactic new IP collaboration
Starship Troopers storms the Age of Stellarians in a galactic new IP collaboration Welcome to the Roughnecks! 28 years after it became a science fiction cult classic, Starship Troopers is coming to the popular mobile game Age of Stellarians. Powered...
Bridging cultural gaps and earning more with IP collaborations
Bridging cultural gaps and earning more with IP collaborations An interview with Yodo1 CEO Henry Fong Would you play a game just because it contained an IP you loved? Would that IP make you more or less likely to not...
Epic Dragonheir x Dungeons & Dragons crossover continues in China’s mobile market
Epic Dragonheir x Dungeons & Dragons crossover continues in China’s mobile market The die is cast again! The epic fantasy collaboration that rocked the Chinese mobile gaming market is back for another adventure. Powered by Yodo1 Licensing, Tencent and Wizards of the Coast are continuing...
