Head of UA

Overview

🔥 Forbes’ Top 30 Companies for Remote Jobs in 2023 & 2024 🔥

🌍 Work From Anywhere 🌍

You will: Build Yodo1’s UA service offering for partner studios and work closely with the product team to transform our UA expertise into a scalable, automated platform.

Must have: Proven track record of running and scaling mobile UA campaigns, ideally in a service or agency model, with experience turning UA knowledge into tools, systems, or productized solutions.

Who We Are | What We Do

At Yodo1, we simplify mobile game growth.

With billions of downloads across our portfolio, Yodo1 is a partner for mobile game growth at every stage—from helping developers monetize their first game to bringing iconic brands into major mobile titles.

Taking over a decade of experience publishing and growing games like Crossy Road, Rodeo Stampede, and Ski Safari into global hits, we provide products and services that range from helping new arrivals to the app store optimize ad revenue, driving a 50x player increase for games such as Animal Revolt Battle Simulator, and bringing iconic IP from companies like Hasbro, Paramount, Legendary, and MGA to globally-recognized studios the likes of Rivergame, Candivore, 37Games, and more.

We love games, we play games, we grow games.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games—from anywhere in the world.

We believe you know when and where you do your best work. We are fully remote by design and we WFA: Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

Who We’re Looking For

Yodo1 is looking for a Head of UA to build Yodo1’s UA service offering for partner studios and work closely with the product team to transform our UA expertise into a scalable, automated platform.

You are:

What We Expect

You will:

  • Build and lead Yodo1’s UA service offering for mobile game studios, delivering scalable, high-ROI user acquisition across diverse game portfolios. 
  • Collaborate with the product team to transform UA expertise into a productized, automated platform solution for partner studios. 
  • Own forecasting models to estimate growth potential, CAC, LTV, and ROAS for both partner and internal games. 
  • Scale paid UA campaigns across major platforms (Meta, Google, TikTok, Unity, etc.), supporting both client growth and internal publishing efforts
  • Build testing roadmaps for creatives, audiences, and offers to unlock new growth opportunities. 
  • Lead, grow, and mentor a high-performing UA team, driving results through experimentation and performance insights. 
  • Work cross-functionally with product, sales, publishing, and creative teams to align UA execution with business goals. 
  • Analyze campaign data to extract insights, improve performance, and continuously evolve best practices. 

You must have:

You Might have:

What We Offer

Compensation. We pay based on qualifications, experience, and fit for the role. We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program.

Growth. We offer an environment where you will have the trust and freedom to try, fail, learn fast, and make a real impact while accelerating your career, and where anyone with a great idea can pitch it directly to our management team.

WFA. Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off.

Community. Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.

Ready to change the game for mobile game developers and build your career from anywhere?

Our Recruitment Process

icon   Submit our application form

iconPre-interview task

iconLive interviews
iconReference checks
iconOffer