When it comes to app store optimization for games, making the most of metadata is critical. Avoid common ASO mistakes, boost visibility, and grow your downloads with these tips!
Discover how Trophy Games leveraged Yodo1's cutting-edge mobile game monetization solutions to boost their ad revenue and bring more players to their game, going from a simple test into a thriving, long-term partnership. Read the full story!
In-app purchases (IAPs) are the lifeblood of sustainable revenue for any mobile game monetization strategy. But more than that, when implemented strategically, IAPs can create a win-win scenario for both developers and players.
For many game developers and studios, one particular opportunity looms large—China, the world’s largest gaming market, which is expected to generate US$94.4 billion in revenue in 2024. Yet for non-Chinese developers looking to bring their game into this colossal market,...
Great things can happen when the right IP meets the right game in just the right way—for players and fans, it’s magic. One such collaboration launched on May 4th, 2023, when the universes of Last Shelter: Survival and AMC's The...
Learn about Nintendo's strategic foray into Hollywood with the upcoming live-action Zelda film, a testament to the power of IP-based games as a cultural force. This article dives into the anticipated movie, revealing how iconic brands like Zelda are expanding...
Level up your game with time-tested game growth strategies and app store optimization best practices to reach players around the globe. Learn how strategic localization can amplify your game's global reach and success!