A Single Ad Mediation Partner Wasn’t Working: The Solution? MAS.
Muhammed Ahad’s journey in the game industry started with the games he played in his early childhood. Many years of playing titles such as GTA: Vice City and Project IGI left a lasting impression. It helped him decide on a career path early: to make great games!
Ready to embark on his new career, Ahad faced the same dilemma that many face, how to begin without relevant experience? The answer, as all successful indie developers come to learn, is simple: make a game and gain experience as you go. Full of enthusiasm, the tenacious developer set out to create his own game. Anti-Stress Management 3D, an oddly satisfying snap pop it fidget game experience, was ready to go by September 2020.
Excited with the result of his efforts, Ahad pressed forward to see how far he could take his creation. The next step was to figure out how to make a living from it. Aside from motivating users to purchase and view ads through a fun experience, game monetization is something creators need to think about early. Ideally, long before the game is launched in the app stores.
Ahad’s initial attempt to generate a revenue stream through his new game encountered multiple problems. This is not unusual. The complexities of converting users into paying customers are considerable, something that the game creator soon learned while attempting to monetize through Admob. “Ad serving on Admob was limited, especially when most of your players come from tier 3 countries,” explains Ahad. In addition, payments were reduced consistently due to invalid traffic. Taken altogether, the situation became unacceptable. A new solution was needed, fast.
Replacing Admob with a more flexible and profitable system was not as difficult as first imagined. Having learned of Yodo1’s MAS (Managed Ad Services), the indie developer worked to resolve his monetization problems after an in-depth conversation with a Yodo1 representative. “Integrating MAS into my game was substantially easier compared to other third-party solutions,” says Ahad. “As a matter of fact, it would be true to say that I actually enjoyed the experience.”
Armed with detailed yet easy-to-grasp documentation and the backing of a willing and able support team, the new system was installed and live in no time. Pivotal to the swift and trouble-free integration of MAS was the level of help he received throughout the process. “The Yodo1 support team truly supports me anytime I need assistance,” says Muhammed, “and I love the services that the game publisher offers.”
Relying on a single ad network or mediator is not always the best strategy. Installing MAS provided his hyper-casual, stress-relieving game with access to multiple primary ad mediators, reducing its dependence on Admob for all revenues.
Switching to MAS was a game-changer for Ahad. He bought his first car with his first Yodo1 payment and had plenty left over to grow HeyDay Studios. Created in August 2020, the company currently employs several other game professionals. With the support of Yodo1’s monetization services, Ahad and his team are forging ahead with the next big challenge – to make HeyDay studios a prominent name in the world of mobile gaming.
Relying on one Ad Network or Mediator for game revenue can be problematic and is rarely the best way to maximize revenue. Yodo1’s MAS mediates between all primary mediators and Ad Networks to solve the problem. Together with our highly experienced team of monetization professionals, MAS offers the best possible solution to the challenge.