Forget One-Mix-Fits-All: Choose the Right Ad Networks by Region & OS

There are many reasons why ad revenue can dip: fragmented mediation setups, unbalanced ad strategies, or SDKs that haven’t been updated in a while. But the issue we see most often is simple: missing out on networks localisation or overlooking how differently they perform across operating systems.

It’s easy to assume that once you’ve picked the “right” mix of ad networks, it should work just as well everywhere—on both iOS and Android, and across every region. In practice, that’s rarely the case. Each OS and each region has its own set of networks that consistently bring better results.

To make sure you don’t have to guess, we used MAS to put together two reference tables: one highlighting the top 5 networks for iOS and Android, and another showing the top performers across Tier-1, APAC, LATAM, MENA, and Russia.

How does MAS know this?

MAS runs continuous testing in the background, automatically optimizing the ad stack so the best-performing networks for each market are always prioritized. By processing huge amounts of anonymized data, it can spot clear performance patterns and make sure developers don’t miss out.

While these tables are a great starting point, every game is different. You won’t always need this many networks—especially if you’re working with a tight budget. It’s also important to consider things like ad formats, frequency, SDK updates, and new networks entering the market.

Doing this manually is a lot to carry. That’s where MAS comes in—constantly testing, updating, and refining your stack so you can focus on what matters most: building great games.

Curious what this could look like for your studio? Get in touch with our Game Growth team.