Yodo1 Launches IPverse: AI Platform Transforming Gaming IP Deals

Unveiled at ChinaJoy 2025 with 60% of China’s Top 30 game companies in attendance, IPverse is the first AI-driven licensing platform built to make IP collaborations faster and more profitable.

Shanghai, July 30, 2025 – Yodo1 Games today announced the launch of IPverse, the world’s first AI-powered platform transforming how game developers and entertainment brands collaborate.

Presented alongside industry leaders including Hasbro, Wanda Cinema Games, and Ruyi Jingxiu, IPverse addresses one of gaming’s biggest challenges: the slow, uncertain process of securing IP licenses and building collaborations.

“Building the digital footprint of a brand like Hasbro takes a village – and Yodo1 has been instrumental in that journey,” said Barry Dorf, VP of Interactive Global Licensing and Business Development at Hasbro. “They’re not just partners; they’re family. Our strategic collaboration with Yodo1 gives us the confidence that Hasbro’s brands will thrive in gaming globally.”

Why IPverse Matters

The global gaming industry generated nearly $200 billion in 2024 and is projected to grow at a +8% CAGR. Increasingly, the most successful titles leverage well-known IPs: across mobile, PC, and console, collaborations consistently outperform original titles. What was once rare is now the industry norm.

IPverse makes licensing faster, smarter, and easier through:

• Dynamic IP Rankings – Pinpoint IPs with the highest engagement and revenue potential.
• AI Matchmaking – Data-driven IP recommendations tailored to your game, cutting months of research to minutes.
• Agent Y (Coming Soon) – Create professional collaboration proposals in under 30 minutes.
• Global Access – Insights from 79,736 industry events, 15,095 brands/IPs, and 15,199 games worldwide, connecting studios from Los Angeles to Tokyo with licensors from Hasbro to Sony Pictures.

“IPverse isn’t just another tool – it’s a paradigm shift,” said Eliyar Eziz, Product Lead at Yodo1 Games. “We’re turning guesswork into data and uncertainty into opportunity.”

Real-World Examples

At launch, partners shared how IPverse accelerates decision-making:

• Wanda Cinema Games: VP Bi Sheng explained that adapting the Transformers franchise into a new standalone game was supported by IPverse’s popularity data, which provided critical validation for franchise choices.
• Ruyi Jingxiu: VP Chen Chao highlighted pairing AOS, an SLG game, with Sony’s Starship Troopers IP. While not an obvious fit, the collaboration resonated with late-90s sci-fi fans—the target audience—and doubled new-user acquisition.

The Yodo1 Advantage

Trusted by leading AAA studios in China — including 37 Games and RiverGame — as well as developers across North America and Europe, Yodo1 is the go-to partner for bridging entertainment IP and gaming globally.

Yodo1’s mission: “At Yodo1, we believe developers should spend their energy creating unforgettable experiences, not chasing contracts. Our mission is to make IP licensing effortless — so studios can turn ideas into thriving games at speed and scale.”

Explore IPverse Today

Developers interested in IP collaborations can explore IPverse at ipverse.ai or contact Yodo1’s licensing team at licensing@yodo1.com.

About Yodo1

Yodo1 helps developers grow globally through monetization, publishing, and IP partnerships. By connecting games with media brands, Yodo1 delivers strategies that boost loyalty, attract players, and drive success. With teams across Europe, North America, and Asia, Yodo1 connects developers and brands worldwide.

Learn More About Yodo1 IP Licensing

Note: Agent Y will roll out in phased stages after launch, starting with early access for select partners before expanding to all IPverse users.

My Little Pony trots into XD Games’ mobile adventure Heartopia

Equestria is coming to the mobile gaming world! Hasbro and XD Games are teaming up for an exclusive event, uniting the magic of My Little Pony with Heartopia’s creative and flexible life sim mechanics.

The limited-time event, powered by Yodo1 Licensing, launches in mainland China on July 17th and ends on August 24th.

My Little Pony’s magical friendship with Heartopia is XD Games’ second time forging an IP collaboration with Yodo1, after the hyper successful Sausage Man x Transformers event.

Head to Heartopia to find the missing Tree of Harmony

The upcoming Heartopia x My Little Pony event features a whimsical story inspired by the world of My Little Pony.

While preparing Harmony Element Cards for the School of Friendship’s welcome ceremony, the spirit of chaos Discord tries to secret send the gifts to another dimension. The spell goes wrong, and Discord also disappears the Tree of Harmony itself.

The ponies use their magic to look for the Tree, only to find it in Heartopia’s Whale Island slowly withering away due to a problematic psychic field.

As an added twist, the ponies can’t freely enter and exit Whale Island, so they need the help of Heartopia’s players to rescue the Tree.

Magical in-game elements for a limited time only

In the anticipated event, players will get access to exclusive My Little Pony characters and content, including themed costumes, vehicles, and special items. While the ponies won’t be playable, players will get to interact with the Tree of Harmony and get Elements of Harmony rewards.

Exclusive content, including special costumes, vehicles, and collectible cards, all drawn from the sparkling world and cast of My Little Pony, will be included in the event.

The event is exclusive to mobile gamers in mainland China.

How Yodo1 united Heartopia and My Little Pony

Every IP collaboration is unique, but the one thing they all have in common is how challenging it is to strike the right balance between two strong IPs. Creative elements from a non-gaming IP may disrupt successful gameplay loops, or monetization tactics may not match both properties. And that’s before you factor in the many stakeholders that all have to get onboard to bring a collaboration to life.

Yodo1 Licensing specializes in spotting every potential roadblock and settling problems so that both developers and IP holders are pumped for IP events.

For Hasbro and XD Games, Yodo1 ensured a smooth production timeline and helped to license My Little Pony music for the game, highlighting how every creative element mattered. Yodo1 also programmed offline events to maximize the event’s discoverability, accounting for the different sorts of fan engagement from one IP to the other.

Learn More About Our IP Licensing

Epic Dragonheir x Dungeons & Dragons crossover continues in China's mobile market

The die is cast again! The epic fantasy collaboration that rocked the Chinese mobile gaming market is back for another adventure.

Powered by Yodo1 Licensing, Tencent and Wizards of the Coast are continuing their IP partnership to forge another experience for Dragonheir: Silent Gods and Dungeons & Dragons (D&D) fans in China. Players will get return to the game for another thrilling quest from May 1st to May 28th.

This is the second Dragonheir IP event, featuring Dungeons & Dragons characters, to make it to players in China. The first event brought legendary character Drizzt Do’Urden to the game, while this new epic unveils an entirely new and more spellbinding challenge: helping famed wizard Elminster defeat a dangerous lich.

Yodo1 Licensing first brought together Dragonheir and D&D in 2023, launching to widespread success across global markets. The collab includes D&D characters, themed storylines, dice skins, Avatar frames, in-game items, and map building.

Get our free IP licensing playbook

Dragonheir levels up with a magical crossover event

In this second IP crossover event, Dragonheir raises the stakes and amps up the sorcery. Players learn that the Child of Chaos, whose power now dwells within the

player character, once tried to summon an army of fallen dragons to decimate Adenthia. Many years later, the Order Penultima, ardent followers of the Child of Chaos, plan for his return.

The action kicks off when the player encounters the famed wizard Elminster Aumar, one of the first characters to be developed for the Forgotten Realms campaign setting and discovers that the banished lich (undead sorcerers often featuring as villains in fantasy gaming) Sammaster plans to revive Adenthia’s dragons and attain immeasurable power.

Battles and intrigue ensue, with the epic story culminating in the player character achieving new levels of power for the next instalment of the IP crossover saga.

The event will feature similar mechanics, but bring in new dice skins, Avatar frames, in-game items, and map building options, along with the Elminster team up.

Watch the official Dragonheir x D&D trailer

https://www.yodo1.com/wp-content/uploads/2025/05/PV_1080.mp4

In this thunderous trailer for Dragonheir’s second D&D event, watch Elminster blink to a nightmarish landscape and summon magical lightning to battle eldritch horrors. The trailer brings Elminster face to face with Sammaster, his former pupil and a powerful undead mage, and his terrifying dracolich.

Experience Dragonheir's highest-stakes IP event yet as a player

Want to join Elminster on his quest to uncover the secrets of the Child of Chaos and defeat Sammaster before he can raise an army of undead dragons?

Audiences in China can log into the game now and team up with one of the most powerful wizards in D&D lore from May 1st. Download Dragonheir: Silent Gods now:

iOS & Android: https://dragon.qq.com/zlkdatasys/mct/d/play.shtml

PC: https://www.wegame.com.cn/store/2002164/Dragonheir_Silent_Gods

Forge lasting IP partnerships to secure your mobile game’s legacy

Have you built a successful game yet feel stuck trying to scale? IP partnerships and crossover events reignite your player base and bring in new audiences from beyond your regular addressable markets.

Partner with Yodo1 Licensing to access top-tier IPs, work with established brands in gaming and entertainment, and licensing the perfectly matched IP to grow your game. Get our free IP licensing playbook for the full rundown of how we can level you up.

Get the playbook

IP LicensingDungeons & Dragons comes to Dragonheir: Silent Gods’ player base in China on April 3rd April 16, 2025

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IP LicensingBumblebee joins the battle for a second Puzzles & Survival x Transformers event April 1, 2025

Bumblebee joins the battle for a second Puzzles & Survival x Transformers event

The world of Puzzles & Survival has always delighted players with its unique, chaotic gameplay, but Yodo1 Licensing is helping 37Games raise the bar with another TRANSFORMERS event.

Following the success of the first collaboration in December 2024, the game is bringing even more legendary Autobots and Decepticons into the fray from April 1st through April 15th 2025.

The event will give players the chance to convert into characters like newcomer Bumblebee and Optimus Prime, and face off against a new enemy, the Quintesson Judge.

Yodo1 Licensing’s next collaboration between Puzzle & Survival and TRANSFORMERS reignites recurring player interest and spending, while also welcoming new players to the game. This announcement highlights the most exciting elements of the crossover event and digs into how the collaboration benefits both brands.

A collaboration built for battle

When Puzzles & Survival first teamed up with Hasbro and Yodo1 Licensing (tag), the goal was clear: compliment the game’s strategy and survival elements while teaming up with the powerful Transformers bots!

The first event, Phase 1, introduced Optimus Prime to players, while also creating an immersive experience that wove the Autobots into the game’s post-apocalyptic setting.

With Phase 2, the stakes are even higher. Yodo1 Licensing has helped 37Games level up the collaboration experience, uniting Autobots and Decepticons against a shared threat and turning them against one another at the same time. Bumblebee also gets a pivotal role in the event as the brave warrior able to turn the tide.

This event ramps up the chaos and gives players a higher octane experience, without disrupting what makes P&S already riveting.

What’s new in the second event?

• New Playable Heroes:
  • Bumblebee joins the fight, ready to take on the Quintesson Judge.
  • Optimus Prime returns for players who missed the Autobot leader in Phase 1.
• Limited-Time Skins:
  • Grimlock March-In Skin
  • Scorponok Sanctuary Skin
• Exclusive Transformers-Themed Content:
  • Special Avatars & Frames
  • Themed Email Background & Chatbox Decorations
  • A thrilling IP-driven storyline that brings *TRANSFORMERS* into the P&S universe for a limited time.

What makes this IP partnership a winning strategy?

Bringing established characters and stories into games isn’t just about adding recognizable faces to gameplay loops. It’s about making the experience more organic, exciting, and valuable for new and current players.

IP partnerships that yield collaborations and events are a tested, successful strategy to bring in new audience and and excite old ones for games partnering up with one another and for games bringing IPs from outside the games market.

For Yodo1 Licensing, Puzzles & Survival and TRANSFORMERS were a natural match. Both are built around common themes of survival, strategy, and epic battles between powerful forces. Fans of the game naturally accept and enjoy the inclusion of Transformers elements, as they complement and highlight the best parts of P&S.

The success of the first event proved that players loved the integration, leading to high engagement, strong in-game purchases, and a surge of new users. With the second event, Yodo1 (tag) worked closely with Hasbro and 37G to take things even further—introducing a bigger story, new playable characters, and deeper connections between the TRANSFORMERS universe and the world of P&S.

Try it out for yourself

For fans of TRANSFORMERS and Puzzles & Survival alike, this event is a must-play. Whether you're strategizing with Bumblebee or unleashing the power of Optimus Prime, the battle for survival has never been more intense.

Check out the event in Puzzles & Survival to see the TRANSFORMERS takeover in action!

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Wing Fighter x TRANSFORMERS – A Battle for the Ages!

This collaboration was supported by Yodo1

Proudly brought to you by Yodo1, this collaboration with Hasbro and MINIGAME ENTERTAINMENT LIMITED TRANSFORMERS brings the legendary universe into the aerial combat world of Wing Fighter.

Dive into a thrilling storyline where Megatron invades the game world in search of Energon, only to face resistance from Optimus Prime. When Unicron emerges as the ultimate threat, an unlikely alliance forms to save the game world from destruction.

What to Expect:

• New Gameplay: Experience an immersive narrative-driven adventure where you team up with amazing characters.
• Playable Characters: Fight with Optimus Prime, Megatron, Starscream, and Jetfire in high-octane battles.
• Boss Fights: Confront powerful foes like Unicron and Devastator.
• Exclusive Content: Unlock TRANSFORMERS-themed avatars, unique flight modes, and Cybertronian style shooting effects.

https://www.youtube.com/watch?v=4ms1OFO08dI

Official Trailer

This first phase of the collaboration marks an exciting milestone for Wing Fighter. Don’t miss your chance to engage in aerial combat with your favorite TRANSFORMERS heroes!

Take to the skies in the first-ever crossover between Wing Fighter and TRANSFORMERS!

👉 Ready to join the fight?

Click here to play now: Google and IOS.

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Starship Troopers storms the Age of Stellarians in a galactic new IP collaboration

Welcome to the Roughnecks! 28 years after it became a science fiction cult classic, Starship Troopers is coming to the popular mobile game Age of Stellarians.

Powered by Yodo1 Licensing, the anticipated crossover event launches on June 19th, giving players the chance to save the galaxy from the fearsome Arachnids, also known as the Bugs.

Ready to join the biggest galactic IP collaboration yet? Find out how to mount up.

What to expect from the Age of Stellarians x Starship Troopers event

Since Ruyi Jingxiu and Sony first teased the Starship Troopers crossover, players have been clamoring to fight under the guidance of legendary pilot Carmen Ibanez and take on the Bug horde.

Now that the collaboration is finally live, here’s what players can get up to:

• Carmen’s arrival: Players among the Stellar Battlefield ranks can train as Mobile Infantry under the command of fan favorite Carmen Ibanez.
• Arachnid invasion: The Brain Bug is back with a full-scale invasion. Players can plunge into intense battles to repel overwhelming waves of Bugs.
• Legendary vehicle: Relaunching after decades in the hanger, the Rodger Young Corvette Transport is now available as Rodger Young base skin. Players can complete in-game events to claim the ship for free.
• Exclusive theme server: Age of Stellarians is opening a dedicated Starship Troopers-themed server. Players can join squads of Commanders for epic battles and complete bounty missions for a chance to win up to 50,000 RMB in cash prizes.

Live out your Starship Troopers fantasies as a player

Want to join the Mobile Infantry and experience a new kind of mobile gaming warfare? Come to Age of Stellarians and live out your Starship Troopers sci-fi dreams!

Check back soon for the link to the event.

TRANSFORMERS Bots and Puzzles & Survival Game Unite to Combat a Massive Invasion!

This collaboration was supported by Yodo1

Get ready as TRANSFORMERS bots join the apocalyptic world of Puzzles & Survival (37 Games)! This December, Optimus Prime, Megatron, and a formidable Quintesson Scientist arrive in Puzzles & Survival for an epic showdown against an intergalactic zombie virus threat! Autobots and Decepticons set aside their differences and partner with humanity to fight back.

Players can look forward to an array of thrilling new content, including:

• New Hero: Optimus Prime brings his courage to the battlefield as players join forces with him against the Quintesson Scientist.
• Exclusive Skins: Change your Sanctuary into Megatron’s Throne and march into battle with Devastator.
• Immersive Ambience: Experience the Space Bridge as it appears in the game.
• Collectible Items: Unlock limited-time avatars, special IP storyline quests, and exclusive IP items to enhance your experience

https://www.youtube.com/watch?v=wdfECc-OiQw

The Story So Far

The Quintesson Scientist has arrived on Earth with plans to amplify a zombie virus and take over the planet. To stop this enemy, Optimus Prime and Megatron join forces—an unlikely alliance that brings a whole new dynamic to the game. United with humans, players must defend against the Quintesson threat, secure their sanctuary, and survive the onslaught.

Ready to Roll Out?

Don't miss this limited-time event and the chance to wield the power of the TRANSFORMERS bots! Click here to download and join the fight! Puzzles & Survival is free-to-play with in-app purchases on App Store, Google Play, and PC.

Stay tuned to Yodo1’s channels for the latest updates, event highlights, and surprises that celebrate this extraordinary collaboration.

Join The Epic Alliance!

Discover how TRANSFORMERS and Puzzles & Survival are teaming up to battle a cosmic zombie threat—don’t miss out on exclusive heroes, skins, and challenges!

JOIN NOW

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Dragonheir: Silent Gods x Dungeons & Dragons – Enter the Third Phase of Epic Collaboration!

This collaboration was supported by Yodo1

Proudly brought to you by Yodo1, this extraordinary collaboration with Wizards of the Coast (WOTC), Hasbro, and Tencent brings the iconic world of Dungeons & Dragons into the epic universe of Dragonheir: Silent Gods.

Join the third phase of the Dragonheir: Silent Gods x Dungeons & Dragons collaboration and step into the world of D&D. With Bigby’s help, unravel the mysteries of portals in Athalean, confront the Lady of Pain, and save the planes. Players will enjoy new heroes, daily challenges, and unique rewards like dice skins and avatar frames.

What’s New?

• New Hero: Summon the wizard Bigby and unlock his legendary Crushing Hand power.
• Dice Skins & Avatar Frame: Show off your style with arcane-themed customizations.
• Storyline Update: Explore mysterious portals in Athalean, confront the Lady of Pain, and save the planes.
• Daily Challenges: Earn Dragon Crystals and tokens for exclusive rewards, including unique heroes and Heliolite Dice.

https://youtu.be/XBCnDxT-8t4?si=_vSTejdQkK0VY7z0

Ready to enter the world of fantasy and magic? Play now and follow Dragonheir: Silent Gods on Discord, YouTube, and Facebook for the latest updates!

Embark on a legendary adventure with Bigby, portals, and trials in this D&D crossover event!

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Grumpyface Studios announces Castle Doombad: Free to Slay is available now on iOS and Android devices

Grumpyface Studios announces Castle Doombad:
Free to Slay is available now on iOS and Android devices

Published by Yodo1, Ltd., Castle Doombad: Free to Slay is free to download on iOS and Google Play. In addition to the Free to Slay version, a paid premium version called Castle Doombad Classic is set to launch next month on Steam (PC and Mac) on December 12, 2024. The Steam version is available for wishlisting here.

Indie developer Grumpyface Studios has announced their newest game release, Castle Doombad: Free to Slay, is now available to play on mobile devices!

https://www.youtube.com/watch?v=S0pYL3zLKiw&embeds_referring_euri=https%3A%2F%2Fwww.notion.so%2F&source_ve_path=Mjg2NjY

Castle Doombad: Free to Slay is a tower defense puzzler that puts players in the sinister shoes of villain extraordinaire, Dr. Lord Evilstein. Armed with treacherous traps and monstrous minions, players must strategically defend their castle against waves of invading heroes seeking to rescue their captured. The villainous action takes place across over 70 campaign stages, multiple bonus gameplay modes, and with over 30 unique traps to unlock and upgrade and over 100 unlockable and equippable items to collect.

The original Castle Doombad was released back in 2014, developed by Grumpyface and published by Adult Swim Games, but years later became delisted from mobile app stores along with most of Adult Swims Games’ catalog. Since then, fans have been clamoring for its return. In response, Grumpyface has not only brought back the original hit Tower Defense gameplay, but also developed and added brand new never-before-seen content and features.

The new content includes an unlockable cosmetics system, called “spoils”, where the player can deck out their Dark Lord and his control room with various evil artifacts and stolen loot, each paired with their own equippable “Baddie Bonus” perks that make the player stronger. Also added is a robust new rougelite mode, “Dr. Lord Evilstein’s Roguevenge”. In Roguevenge, players must defend randomly-generated castle layouts and collect nefarious Nightmares that grant a range of villainous new powers and abilities.

Chris Graham, President and Creative Director of Grumpyface, shares his excitement: “Our small but passionate team has worked tirelessly to resurrect Castle Doombad, a game we’ve always been proud of and wanted to do more with. We’re so thrilled to finally have the opportunity to do just that, and I can’t wait for players to experience how much bigger and badder Castle Doombad has become!”

The team is also working on a Nintendo Switch release, expected to release next year, and a sequel titled Castle Doombad 2: Muahaha!

About Grumpyface Studios

Founded in 2010 by Chris Graham in Phoenix, Arizona, Grumpyface Studios has released 14 games across mobile, console, and desktop platforms that include Steven Universe: Save the Light, Steven Universe: Unleash the Light, Teeny Titans, Teen Titans: GO Figure!, and the original Castle Doombad.

Grumpyface has worked with numerous industry clients and publishers including Cartoon Network, Adult Swim Games, Warner Bros, DC, Mattel, and Nickelodeon, and has released products featuring both established IP and original IP creations. Their upcoming titles are set to expand the Castle Doombad strategy game IP, where players break bad and play the villain. Learn more at https://www.castledoombad.com

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Viking Legends Unite in Viking Rise A Once-in-a-Lifetime Crossover!

This collaboration was supported by Yodo1

Proudly supported by Yodo1, this crossover with MGM and IGG brings fans of both series into an immersive two-month event featuring classic characters, Viking-inspired gameplay, and fresh content.

This event launches shortly after Vikings: Valhalla Season 3, bringing new character skins and exclusive in-game items for a memorable Viking experience.

IP Characters and Exclusive Content

• Hero Skins: Floki (as Rosky’s skin), Leif Eriksson, Freydis Eriksdotter, and Harald Sigurdsson, all showcasing Vikings: Valhalla Season 3 looks.
• Exclusive Items: Gear up with a Viking castle skin, new décors, avatar frames, chat bubble, war flag, and emotes.

Event Gameplay

Event Gameplay Introducing cooking and celebration features where players gather ingredients to create Viking delicacies, earn unique rewards, and join in banquet celebrations for a full tribal experience. This unprecedented crossover bridges the two series, marking a historic moment for both fanbases and Viking Rise players. Celebrate Viking heritage and earn legendary rewards by joining this collaboration event today!

Play here: Viking Rise

Join the ultimate collaboration between Vikings and Vikings: Valhalla!

JOIN NOW

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Lucas The Spider in An Exciting New Collaboration in The Ants: Underground Kingdom!

We are thrilled to announce our first-time collaboration with The Ants: Underground Kingdom (StarUnion Interactive Entertainment Technology Co. Ltd) and Lucas the Spider (Fresh TV Distribution Inc). This unique event features the beloved Lucas the Spider, bringing a fresh twist to the enchanting world of The Ants: Underground Kingdom.

Crafted with love by animator Joshua Slice, Lucas the Spider is a wide-eyed jumping spider who's keen on discovering new things about the world around him every day. When a chance encounter makes him cross paths with the scientist Mingo, he embarks on an exhilarating quest into the cavernous colony of the ants - and with your help, he might even stumble upon some hidden secrets along the way.

https://www.youtube.com/watch?v=0qFTJwvehGw&ab_channel=InsparktionStudio

This collaboration is set to elevate the gameplay experience by bringing Lucas’s charm, curiosity, and vibrant energy into The Ants universe. Players will not only encounter new characters and exclusive items but also dive into exciting activities that reflect the shared values of community and love for nature both brands embody. Players can team up with allies in thrilling missions to ensure their colony's survival—because when you're leading a colony this powerful, the possibilities are endless!

From October to mid-November, players will be able to enjoy some of the most iconic characters ingame such as Lucas the Spider, Findley the Fly, Bodhi the Chameleon, Maizie the Bee, and more!

Players can expect a variety of exciting content, including:

• Exclusive insect skins featuring Lucas
• Special decorations for troops and anthills
• Unique avatar customization options
• Engaging chat bubbles and icons

Ready to begin your underground conquest? Click here to play The Ants: Underground Kingdom! It's a free-to-play game with in-app purchases available on App Store, Google Play and PC. You can also have a look at the official website to stay updated on all the latest developments.

Find out how Lucas x The Ants came together

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More Than Meets The Eye^TM:
Unleash Transformers Bots in an Epic New Game!

🤖 A patnership that’s ...More Than Meets The Eye^TM.

Hasbro and Wanda Cinemas Games are thrilled to unveil Transformers: Eternal War, a standalone mobile game that brings the legendary Transformers universe to life like never before. Launching in 2025, this new partnership supported by Yodo1 promises epic battles, stunning 3D models, and an exclusive new storyline where players can dive into the thrill of playing with classic Transformers characters.

https://www.youtube.com/watch?v=AuGNhhiAq-Y

This collaboration was supported by Yodo1.

Transformers: Eternal War brings an exciting new chapter to the franchise, delivering fresh action and storytelling while staying true to the spirit of the Transformers universe.

Stay tuned for sneak peeks and official updates on Transformers: Eternal War official channels.

Step into the Transformers universe. Be among the first to experience Transformers:
Eternal War and gear up for the epic battle launching in 2025!

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Strategy game Viking Rise by IGG launched its second event collaboration with the hit seriesVikings to bring some of the world's most famous Norsemen to the game

Valhalla is calling! We're thrilled to see our partners IGG's Viking Rise and MGM Television's Vikings return with a second live event. Legendary hero Rollo joins Ragnar, Lagertha and Bjorn in Viking Rise!

Viking Rise, a highly acclaimed multiplayer online strategy game, allows players to build their cities freely and engage in real-time battles, all while immersing themselves in an authentic Viking-themed world.

https://www.youtube.com/watch?v=QFbccHm3-Qw&ab_channel=VikingRise

Players can lead their Viking Tribe to the top as they accrue massive wealth, fame, and power. Form an
alliance with other players, protect one another from invasions, and defeat all enemies to conquer
Midgard!

In this event, taking place from August to October in 2024, Viking Rise introduces two sub-event
stories: Rollo’s Challenge and Heroic Monument. The first one offers a challenge from Rollo to partake
on an adventure descending down to the perils of a mysterious dungeon.

In Heroic Monument, players can earn Monument Chests through the gameplay, open chests to earn shards to fill the puzzles, which are representative stills from the television show Vikings and successfully filling the puzzle grants collab item rewards!

Excited to have supported this collaboration that integrates elements from the TV series into the world of Viking Rise to give players an immersive gameplay experience. Get ready to encounter new characters, engage in thrilling gameplay, and participate in special collaboration activities that will keep players and fans hooked!

Are you ready to partake on an adventure descending down to the perils of a mysterious dungeon?

Click here to see this collaboration live!

Find out how Viking Rise and Vikings came together for an unforgettable match-up!

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By Order of the Peaky Blinders: Shelby Family Storms Mafia City in All-New Crossover Event

In an unprecedented move, the Shelby family took over Mafia City in an exclusive in-game collaboration from August 18th to the 31st. Banijay Brands, the commercial arm of media giant Banijay that handles Peaky Blinders, partnered with the show's creators, Caryn Mandabach Productions. Together, they collaborated with Mafia City's developers and Yodo1 Games to create this special crossover event.

https://www.yodo1.com/wp-content/uploads/2023/09/collaboration-concept-trailer-1-1.mp4

Players found themselves rubbing shoulders with familiar faces from the BAFTA-winning Peaky Blinders universe, including Tommy Shelby, Arthur Shelby, May Carleton, and Darby Sabini, as they navigated the treacherous underworld.

The drama is set in motion when Tommy's racehorse, Grace's Secret, is stolen, leading the Shelby family to this unfamiliar territory. There they seek the support of a local, the player, to infiltrate a racing event and retrieve Tommy’s stolen horse.

From attending high-profile horse auctions to dealing with rival gangs, players are drawn into a captivating storyline that combines the drama and intrigue of Peaky Blinders with action-packed gameplay.

"This unparalleled gaming adventure fuses two iconic worlds in a thrilling crossover event," said Lex Scott, Commercial Director at Banijay Brands. "With this dynamic in-game collaboration, we're giving Peaky Blinders enthusiasts a chance to engage with their beloved characters like never before—and the anticipation is real! We're eager for you to dive in and witness the magic."

The multi-award-winning Peaky Blinders was created and written by Steven Knight (SAS Rogue Heroes, Taboo, See, Great Expectations). The series is produced by Caryn Mandabach Productions and co-produced with Banijay’s Tiger Aspect Productions. The global Peaky Blinders brand is owned by Caryn Mandabach Productions.

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Viking Rise x Vikings: Valhalla Event 4 - The Grand Finale of an Epic IP Saga

After three successful IP events, Viking Rise, the popular mobile game from developer I Got Games (IGG), is bringing MGM’s Vikings and Vikings: Valhalla back for a fourth phase of the collaborative saga that united the two epic IPs.

Players will get to experience these two mobile gaming and TV realms collide one final time from March 27th to April 30th, with major elements from the past three phases returning.

Since the beginning, Yodo1 Licensing has guided IGG to not only select MGM’s IP as the right match for its game, but also worked closely with both parties to ensure each brand’s values and virtues are represented and upheld.

The series of IP collaborations has highlighted the mightiest aspects of Viking Rise’s gameplay and stories, while introducing characters, items, skins, and other elements from Vikings and Vikings: Valhalla at the right time for maximum engagement and fun.

New Vikings enter the fray

The upcoming event will features elements from previous phases in the IP collaboration and introduces new characters, items, and rewards.

Players will finally get to unlock Vikings heroes Athelstan the Noble Advisor, Heahmund, and Sigurd as playable characters or skins. Heahmund and Sigurd will be joining the game with the brand new skins Crusader Heahmund and the Valiant Warrior Sigurd.

This is the first time these specific characters will appear in mobile game collaboration. While most of the characters that have crossed over from the TV show into the mobile game are popular, this final event stands out for highlighting more niche characters that bring their own charm to the game, adding further depth and variety to the story and gameplay.

The event will also feature fan and player favorites Leif Eriksson, Freydis Eriksdotter , Harald Sigurdsson, Rollo, Ragnar, Bjorn, Lagertha , and. Floki, giving players the chance to enjoy the most expansive cast of Vikings yet.

Rewards on the road the Valhalla

Alongside new and returning characters, players will also cash in on a reward system building on their experience throughout the entire collaborative saga.

Players entering the final phase will earn “Einherjar Medals” in redeeming sub-events that can be exchanged for IP items from the entire series, including castle skins, decors, avatar frames, and thematic chat bubbles.

This mechanic is designed to delight new players and reward those who’ve stuck around since the first collaborative event. The entire event is a coveted opportunity for players to collect items they may have missed, and snag more hero shards and skins to get stat boosts for quicker advancement through Viking Rise.

Experience the final chapter of Viking Rise x Vikings: Valhalla as a player

Want to join the Norse adventure as a player and enjoy the final result of Yodo1 Licensing’s IP partnership building.

You can log into the game now and see the culmination of four phases of IP partnership building, led by Yodo1 Licensing.

Download Viking Rise now: https://vr.igg.com/

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When Worlds Collide: Yodo1 Games Brings Legendary Entertainment’s Pacific Rim and Top War Together in a Groundbreaking Partnership

On 30th March 2023, an exciting collaboration kicks off between Legendary Entertainment's renowned IP Pacific Rim and Rivergame's flagship title Top War, enabled by the industry-leading expertise of Yodo1 Games’ IP licensing team.

Yodo1, a leading gaming company, has successfully brought together the worlds of Pacific Rim and Top War to deliver a more integrated and engaging experience for players worldwide. This partnership showcases Yodo1's expertise in fostering integrations and expanding the reach of iconic brands.

Let's take a closer look at both sides of this collaboration. The exciting sci-fi franchise Pacific Rim captures audiences with its epic battles between Jaegers (giant human-operated robots) Kaiju (creatures from another dimension). And then there’s Top War, with its innovative blend of synthetic and strategic gameplay. Top War offers players a unique gaming experience with a low barrier to entry that sets it apart from traditional SLG games. Yodo1's previous collaborations with Top War through IP integrations have contributed to the game's remarkable rankings and milestone.

The integration will feature exciting additions such as Kaiju Attack and Jaeger Lab, promising to enhance the gameplay experience for fans of both Pacific Rim and Top War.

This groundbreaking partnership between Legendary's Pacific Rim and Rivergame's Top War, facilitated by Yodo1, is set to captivate players worldwide and bring about a whole new dimension in the mobile gaming experience.

About Legendary

Legendary Entertainment is a media company with film, television, digital, and comics divisions. They produce and deliver content to audiences worldwide, and have established themselves as a trusted brand with a library of popular intellectual property. Their productions have grossed over $19 billion worldwide.

About Rivergame

Rivergame is a Chinese developer focused on global markets. Their flagship title, Top War: Battle Game, is a fresh and addictive military simulation SLG. It was started in 2018 by developers and game players who aimed to create innovative and entertaining games. Rivergame has since gained a strong presence in the global mobile gaming market.

About Yodo1

Yodo1 is a cutting-edge game-tech company publishing multi-million dollar titles such as Rodeo Stampede and Crossy Road since 2010. The company has rapidly expanded its IP licensing business since its first collaboration with Hasbro's Transformers in 2018.

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Last Fortress: Underground Welcomes “The Boys” to the Post-Apocalypse

It was an epic fusion of universes as Last Fortress: Underground and hit series The Boys collided in a collaboration that packed a brutal punch. From July 31st to August 28th, the survival game, Last Fortress: Underground, embarked on its first-ever collaboration event, rewarding players with a wild, bold, and bloody gaming experience.

Billy Butcher, Hughie Campbell, and Starlight, three iconic characters from The Boys, arrived in the post-apocalyptic world of Last Fortress: Underground. Players got to fight alongside the well-loved series characters and help investigate the truth behind Vought’s conspiracy.

The event was facilitated by YODO1 LTD in collaboration with Sony Pictures Consumer Products (SPCP). Yodo1 worked closely with SPCP to ensure a seamless integration of the game with The Boys' branding standards, narrative elements, and content integration.

With over 10 years in the mobile gaming industry and extensive experience in both publishing and IP licensing, Yodo1 is uniquely qualified to ensure the success of an event like this. Ultimately, all the assets came together for players to experience an epic, cinematic clash with the zombie horde.

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Yodo1 Brings Teenage Mutant Ninja Turtles to Match Masters: Don't Miss It!

Prepare your shell for the ultimate showdown, as Match Masters and the classic series Teenage Mutant Ninja Turtles unite for an extraordinary collaboration. This limited-time in-game event merges two colossal fan bases for a friendly battle of wits against random opponents or with friends.

The team at Candivore, based out of Israel, partnered with the Yodo1 Games’ IP Licensing Team to bring this event with Paramount Consumer Products to life. The game, Match Masters, is an innovative multiplayer match 3 game with over 300 million downloads to date. With this exciting collaboration, players will get to interact with iconic Teenage Mutant Ninja Turtles characters in vibrant landscapes featuring one-on-one duels where every move counts, while hunting for TMNT-themed stickers to complete their album, as well as unlocking boosters, perks andrare outfits.

From day one, Yodo1 Games worked closely with Candivore to provide fans and players with an out-of-this-world gaming experience. The event, already off to a great start, runs from July 1st until September 30th, overlapping with the upcoming Paramount Pictures film, Teenage Mutant Ninja Turtles: Mutant Mayhem, and showcasing beloved TMNT characters like Leonardo, Michelangelo, Donatello, Raphael, Rocksteady, Shredder, Foot Soldier, and Splinter.

About Candivore

Candivore is the creator of Match Masters, a competitive multiplayer match 3 game that's taking the gaming world by storm. The unique blend of popular casual mechanics with deep strategic gameplay has made it a fan favorite since its release. This Israel-based game studio continues to innovate in the industry and captivate players.

About Yodo1

Yodo1 has been publishing hit titles such as Rodeo Stampede and Crossy Road since 2010. With its rapidly growing IP licensing business, Yodo1 has successfully facilitated game integrations with renowned IPs, including Hasbro’s Transformers, AMC’s The Walking Dead, and Legendary’s Pacific Rim. Now, with the TMNT and Match Masters collaboration, Yodo1 continues to demonstrate its expertise in integrating global franchises into innovative gaming experiences.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

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Last Shelter: Survival and AMC’s The Walking Dead Unite to Battle the Undead Horde

The apocalypse arrived on May 4th, 2023, when the worlds of Last Shelter: Survival and AMC’s The Walking Dead collided in a groundbreaking collaboration. This limited-time in-game event brings together two behemoth fan bases to fight off the zombie threat alongside fan-favorite characters from the smash hit AMC television series.

Last Shelter: Survival's publisher worked with Yodo1 Games’ IP Licensing Team to facilitate the collaboration with AMC, which promises to deliver a riveting experience for players worldwide, with iconic locations from the series (like the prison, the Alexandria Safe-Zone and the Greene Family Farm) appearing in the game as base skins and landscape decors.

AMC’s The Walking Dead is the highest-rated series in cable television history, and will bring its apocalyptic vision and iconic characters to bear in the gritty desolation of Last Shelter: Survival, a mobile survival SLG with over 100 million downloads. The Commander of the Wasteland will fight side-by-side with Daryl and Maggie to survive Doomsday, a battle against the odds. Players can look for Doomsday treasures, navigate through the horde of zombies, and defeat them to collect rewards.

Yodo1 Games worked closely with the publisher to ensure a seamless integration, which included designing 3D character models, defining the monetization strategy, and overall ideation for the event. Under challenging production constraints and a tight deadline, Yodo1 was able to navigate the supervision process while avoiding risks and obstacles to ensure an on-time launch in just four months.

About AMC

AMC is home to some of the most popular and acclaimed original programs on television. AMC was the first basic cable network to ever win the Emmy® Award for Outstanding Drama Series with Mad Men in 2008, which then went on to win the coveted award four years in a row, before Breaking Bad won it in 2013 and 2014, and the network’s series The Walking Dead is the highest-rated series in cable television history. AMC’s current original series include Anne Rice’s Interview with the Vampire, Anne Rice’s Mayfair Witches, Fear the Walking Dead, Dark Winds and the forthcoming series The Walking Dead: Dead City, Lucky Hank, and The Walking Dead: Daryl Dixon, among others.

AMC is owned and operated by AMC Networks Inc. and is available across all platforms, including on-air, online, on demand, mobile, and on AMC+, the company’s premium streaming bundle featuring content from across AMC and sister networks BBC America, IFC, and SundanceTV as well as streaming services Shudder, Sundance Now and IFC Films Unlimited.

About Yodo1

Yodo1 is a cutting-edge game-tech company that has been publishing chart-topping titles such as Rodeo Stampede and Crossy Road since 2010. Rapidly expanding its IP licensing business, Yodo1 has successfully facilitated game integrations with notable IPs such as Hasbro's Transformers and Legendary's Pacific Rim.

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TMS Entertainment and Yodo1 Announce Long-Term International Licensing Agreement

TMS Entertainment Co., Ltd, one of the oldest and most reputed anime studios in Japan, and global game service platform Yodo1 Ltd. have formally reached a non-exclusive international agency agreement for the licensing of TMS’s top digital IPs. Established in 1964, Tokyo-based TMS is best known for numerous anime franchises and has produced hundreds of features and TV programming series for global distribution. Yodo1 will be working with TMS on all their international rights for their top IPs, where available.

“We are excited and proud to announce this new collaboration with TMS, and together we look forward to bringing their outstanding Anime IPs to an even wider audience via mobile games,” said James LaLonde, Co-Founder and Co-CEO of Yodo1.

To learn more about licensing TMS’s IPs, reach out to us at Big@Yodo1.com

About TMS

Based on our animation production, licensing, and merchandise business know-how, we are able to maximize our collective capabilities from both the creative side (creating intellectual properties) and the business production side (improving customers' satisfaction). We also have our eyes set on an international market and promoting a global business with our nationally famous and beloved animations. Visit our website to learn more about us.

About Yodo1

Yodo1 is a game platform company that helps developers better market, manage, and monetize their games. Our AI-powered tools and global expertise in areas such as mobile advertising, community management, and digital IP licensing enable partners to increase playtime, revenue, and retention. Our vision is to open the world of gaming success to anyone with the talent to develop. To learn more, visit our website and follow us on LinkedIn.

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Hasbro and Yodo1 Announce Digital Licensing Agreement in Greater China Region

Beijing January 21, 2020— Global play and entertainment company Hasbro Inc. and Beijing-based global game service platform Yodo1 Ltd. have formally reached an exclusive agency agreement for licensing of digital IP in the Greater China region. Via a new streamlined process, this collaboration will allow for broader use of Hasbro’s IP in game developers’ titles and bring brands such as TRANSFORMERS, MY LITTLE PONY, MONOPOLY, PLAY-DOH, BLYTHE, and more, to digital games.

Keren Cheung, Country Manager, Hasbro China

“Hasbro attaches great importance to the Greater China market, and we hope to expand our brand footprint significantly in this region,” says Keren Cheung, Country Manager of Hasbro China. “For licensing of digital IP, we have chosen Yodo1 as our exclusive partner in the region. Yodo1 has a wealth of experience in the game industry, having successfully worked with more than 300 developers worldwide. Using their unique platform and services, they have helped many of these developers succeed in the Chinese market. Furthermore, Yodo1 is extremely familiar with the Hasbro brand, having cooperated with us for many years. As such, they have a thorough understanding of how to help developers integrate Hasbro IP into their games and promote them to our many fans.”

Yodo1 CEO Henry Fong

Hasbro is one of the world’s largest play and entertainment companies, and the future of their global market is linking toys and entertainment with mobile games”, says Henry Fong, CEO of Yodo1. “As Greater China is the focus of Hasbro’s expansion, we will work with them to bring several key brands to game developers in the region. This will enable developers to use the best IP to create better games and expand their ability to promote and monetize.”

“Hasbro has a wide range of exciting and valuable brands with enormous potential in Greater China. Considering Yodo1’s many years of experience in the game industry, our collaboration will bring better content and lead to greater opportunities for many developers’ titles.”

For more information about licensing of Hasbro’s digital IP in Greater China, please contact BIG@yodo1.com.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as premier partner brands. Through its global entertainment studio eOne, as well as its entertainment labels, Allspark Pictures and Allspark Animation, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

About Yodo1

Yodo1 is a game platform company that helps developers better market, manage, and monetize their games. Our AI-powered tools and global expertise in areas such as mobile ads, community management, and digital IP licensing enable partners to increase playtime, revenue, and retention. Our vision is to open the world of gaming success to anyone with the talent to develop. To learn more, visit stg-wwwyodo1com-newtheme.kinsta.cloud and follow us on LinkedIn.

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Transformers x Top War: Phase 2 of Crossover Breaks More Records

In August 2021, top franchise Transformers and popular SLG Top War: Battle Game launched a two-week collaboration that proved successful with fans of both parties: Top War: Battle Game broke its daily revenue record on the first day, and its App Store ranking rose in markets across the world.

The second phase of the collaboration ran for three weeks between March 10 and March 30, 2022, and once again broke the game’s single-day revenue record, with overall revenue surpassing the phase one event. Top War: Battle Game’s ranking continued to rise in the App Stores, and the collaboration was featured and recommended on channels such as the App Store’s App Today.

In the China App Store, Top War: Battle Game rose from 18th place to 11th, while in the US it made a huge jump to 13 from 36, and in Japan it rose from 45 to 32.

Multi-stage collaborations often generate excitement in the first phase before dropping off later, but that has not been the case here, with each phase building on the previous one and generating even more interest and fan engagement.

In the first phase, Transformers character favorites were launched in-game, and phase two introduced a background story to kick off the gameplay, which made players excited to learn what comes next and then unite together to defeat the ultimate villain, Unicron.

At each stage of the collaboration, Yodo1’s team has worked to incorporate and blend beloved Transformers characters with Top War: Battle Game’s gameplay style, resulting in unique visuals and an innovative experience for players.

The success of this partnership is the result of Yodo1’s experience in pairing highly compatible games and IPs for the benefit of all involved. Having a broad understanding of the industry has ensured that the international IP collaborations we facilitate have been executed smoothly and successfully.

The fabulous, sprawling Transformers universe is a rich mine for game tie-ups, and for this collaboration Top War: Battle Game has introduced new characters to the game—Autobot Arcee, evil chaos bringer Unicron and the Sharkticons—as well as new gameplay, all of which have proved extremely popular with players.

Rivergame, a fast-growing mobile game developer based in Beijing, China, launched their flagship military simulation SLG Top War: Battle Game in China in April 2019, and it has gone from strength to strength ever since. Accolades include a place in the top eight Chinese game publishers by global revenue in the App and Google Play stores in March 2022, according to Sensor Tower statistics.

Brands in Games (BiG), Yodo1’s IP licensing arm, provides both developers and IP holders a streamlined, hassle-free path to successful partnerships. Creating pairings between world-class brands and mobile games that are compatible in their player base and demographics allows both parties to expand their audience and reward their existing fans. It’s truly a win-win for everyone.

Are IP collaborations the right way forward for you? Reach out to our IP Licensing Manager fieldmanrobinson@yodo1.com today to learn more; we’d love to discuss opportunities and ways to work together for success.

About Rivergame

Rivergame is a fast-growing Chinese developer with a focus on global markets. Top War: Battle Game, their flagship title, is a fresh, addictive military simulation SLG. Started in 2018 by a group of developers and game players who wanted to realize their goals by creating innovative and entertaining games, they have gained a strong presence in the global mobile gaming market.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The Company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn).

About Transformers

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

TRANSFORMERS and all related trademarks and logos are trademarks of Hasbro. Inc. © 2022 Hasbro.

About Yodo1

Yodo1 is a cutting-edge game-tech company publishing multi-million dollar titles such as Rodeo Stampede and Crossy Road since 2010. The company has rapidly expanded its IP licensing business since its first collaboration with Hasbro's Transformers in 2018.

This article first appeared on Pocket Gamer.

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MGA Entertainment and Yodo1 Announce Licensing Agreement

MGA Entertainment (MGA), the largest and fastest-growing privately held toy and entertainment company in the U.S., and creator of globally recognized and beloved brands such as Bratz®, L.O.L. Surprise!™, Little Tikes®, and Rainbow High™, has formally reached a non-exclusive agency agreement with gaming company Yodo1 Ltd.

The two companies will work together to source suitable games for IP integration of MGA brands, launching limited-time events or stand-alone games that engage current players and unlock new audiences. With Yodo1’s extensive network in China, the opportunity is open to all Chinese developers whose games are available in China or globally.

“Combining the expertise in the game-tech industry that Yodo1 brings, with our strong, award-winning, global brands, I’m confident MGA will discover new and exciting opportunities to continue to grow our brands in the gaming space. The relationship between our two companies will undoubtedly bring more smiles to more kids around the world,” added Isaac Larian, Founder and CEO, MGA Entertainment.

“MGA has globally recognized and beloved brands that have been around for many years, like Bratz and Little Tikes, and they are still growing and innovating. The creation of newer brands, such as L.O.L. Surprise! and Rainbow High in more recent years prove the company is willing to take new approaches to expand their reach to kids around the world and adapt to new interests and trends. We are thrilled to announce this agreement,” said James Lalonde, Co-Founder and Co-CEO of Yodo1.

About MGA Entertainment

MGA Entertainment is one of the world's fastest-growing and largest privately held toy and entertainment companies. Headquartered in Chatsworth, Calif., and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Change, Micro Games of America™, Baby Born® Surprise and Zapf Creation®. For more information, please visit www.mgae.com.

About Yodo1

Yodo1 is a cutting-edge game-tech company publishing multi-million-dollar titles such as Rodeo Stampede and Crossy Road since 2010. We have rapidly expanded its IP licensing business since our first collaboration with Hasbro's Transformers in 2018. Connect with us on LinkedIn or visit stg-wwwyodo1com-newtheme.kinsta.cloud to learn more.

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Inaugural Yodo1 Game Competition Celebrates Creativity and Talent

Here at Yodo1, our primary goal is to empower every game creator, wherever they are, helping them better monetize their games and build a career out of their creativity. In 2021 alone, over 5000 new games started using our MAS monetization SDK to do just that.

The talent on display has been so exciting for us that we decided to provide a platform to reward this ingenuity and bring some of these games to a broader audience by launching our first mobile game developers’ competition.

The contest, which ran from November 15 through to December 15, saw over 125 developers entering a total of 250 games across four categories in a bid to secure the USD$1000 grand prize and competing for four $500 category prizes. Entry was free, with the only requirement being that games used Yodo1’s MAS monetization solution. In addition to recognition and cash awards, all winners would be eligible to enter a dedicated accelerated program and receive individual coaching from our publishing team on taking their games to the next level, making them even more successful.

Entries were judged across four primary gaming criteria: gameplay, game design, music, and innovation in monetization strategy, with a winner in each category and the grand prize awarded to the game that scored the highest overall.

“We created this competition to celebrate the talent and creativity of our developers,” said Riccardo Russo, Head of Growth Marketing at Yodo1. “We chose these four specific categories because these are the key factors that can bring success to independent game developers. If you, as a developer, are always thinking about and improving these four elements, your chances of success are much higher, so we wanted to highlight that in our competition.”

Riccardo further noted that the panel of judges was impressed with the overall quality and variety of entries. “There’s always room for improvement, of course, but the standard was very high. Yodo1 firmly believes that indie game developers, with their creativity and fresh ideas, are the future of this industry and as such, is committed to supporting them in every way possible. Helping developers get the feedback they need from their players and the market, so they can turn their hobby into a sustainable business, is a skill set that should be available to everyone.”

With so many top talents on display, choosing the winners seemed impossible. The team went through multiple rounds of revision to arrive at a final decision.

Grand Prize Winner: Sakura Scary School Teacher 3D, by Flash Point, was an extremely original game idea, with all four key categories well implemented within it–staying a step ahead of the scary teacher who’s after you. It was well-balanced and well well-thought-out—most importantly—it was fun to play, keeping us glued to our screens. That’s the highest compliment you can give a game! If you love anime and your idea of a good game is one with jumps and scares, we think you’ll love this, too.

In addition to excelling in their selected areas, our four category winners were great games, too:

Best Graphics: The Run of Spirits by Ascora. With fantastic artwork and ghostly spirits making appearances, this game is a unique visual experience. Our judges loved the experience of playing as both the girl and wolf spirit characters.

Best Gameplay: The Wanderer - Project Survival by JmPrsh. For the player who dreams of adventures in a post-apocalyptic world! With multiple maps to explore in this game, there’s never a dull moment.

Best Music: Walwulf: Wulcan Walwulf by Rise Universe Studios. Is anything better than a quest to restore an ancient kingdom, all set to an immersive soundtrack? This game had us reaching for our swords and setting off to adventure!

Best Monetization: Jumbot: The Bouncy Robot by Xtranger Games. In this entertaining and engaging game your character jumps over and around obstacles–and there’s a dance party when you finish every level!

The fun-filled awards event, which was streamed live on Zoom with participants from over 20 countries, celebrated the creativity, innovation and passion of all who participated.

Stay tuned–more competitions like this are coming in 2022, and we’d love for you to be a part of them.

We can help every indie game developer, whatever your level and wherever you are in the world, to turn your game into a real business. And it starts by integrating MAS, the most powerful monetization platform for game developers. Talk to one of our Games Growth Specialists today to learn how we can work together to help you turn your dreams into a successful career and become part of an amazing community made up of thousands of game developers.

Interested? Pick a time to speak with book your discovery call with Yodo1.

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IPs in Mobile Games: A Winning Collaboration

Over the last two years, Yodo1 has become a key player in the world of mobile gaming IP collaborations. When implemented successfully by an experienced team, IP injections can be a huge part of a successful game marketing strategy.

Yodo1 has forged partnerships with top IP holder Hasbro, brokering a series of successful collaborations to bring their brands into top game franchises. IP licensing agreements have since been signed with TMS and Universal Music, with more deals to follow.

Collaborations to date include Top War and Mobile Legends: Bang Bang, both of which incorporated Hasbro’s Transformers characters into their gameplay. Popular sandbox game MiniWorld also teamed up with Transformers, and later My Little Pony, for similar brand injections. As Hasbro’s trusted partner, in China and across the globe, Yodo1 is looking forward to bringing characters from this much-loved brand to more fans.

The power of IP collaborations can be seen in each of these events, which have proved incredibly beneficial to both partners by generating millions of dollars in revenue, engaging existing fans, and attracting new ones.

During the two week collaboration between Hasbro and Top War, the popular game surpassed their daily revenue record on the first day of the event launch, as the game’s rank in the App Store rose from 55 to 29 in China, 25 to 16 in the USA, and 73 to 45 in Japan.

The three month Battle of Balls crossover that saw Transformers characters integrated into the popular casual esports mobile game resulted in new monetization avenues and increased engagement from fans.

MiniWorld’s first Hasbro tie-up, again with Transformers, was so successful—with over half a million units sold—that they soon arranged another collaboration with the My Little Pony IP, to engage with another segment of their fanbase.

This is possible because Yodo1’s Brands In Games (BIG) team has its finger on the pulse of what’s happening in the gaming world. With experience in pairing games with IP holders that share demographics and incorporating IPs’ visual elements into games, they are involved every step of the way, from concept to execution, resulting in fast turn-around times and solid ROI. Working with an experienced team like Yodo1’s BIG can help to speed up the business negotiation side of a collaboration to just a few months or weeks, enabling the injection launch—and subsequent revenue—to happen that much sooner. The BIG team is constantly on the lookout for new collaborations that will bring value to both the IP holder and game developer. The story recent collaborations tell is that Yodo1 has the experience and track record to discover and execute profitable partnerships between brands and mobile games. If you are looking for a partner with a proven track record of successful collaborations between brands and mobile games, inquire via BIG@yodo.com.

A version of this article appeared on Pocket Gamer.

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KTplay’s Live-ops Toolset Boosted Rodeo Stampede Sales by 11%

Rodeo Stampede enhanced their marketing efforts by deeplinking between the in-game store and community, increasing sales by 11%.

Developers have long since understood the value of building communities around their apps, but managing dispersed groups on multiple external platforms is inefficient.

KT Play aggregates 100% of your users, under one roof, right inside your app.

A well-managed integrated community maximizes player engagement and interaction, resulting in higher player retention and ultimately – increased monetization opportunities.

Bringing the community to players makes it part of their gaming experience.

Players can share gaming experiences via text, images, and videos. They can post questions, share tactics and strategies while providing feedback to you in real-time.

Monitor, analyze, and influence community behavior in real-time

You can curate and program all community content by using KTPay’s live-ops toolset to influence player behavior inside the game.

Better managed communities are your ticket to increased player retention and revenue.

By using KTplay to manage their community more efficiently, Yodo1’s Rodeo Stampede was able to:

• Generate +21 million video views on Douyin (TikTok)
• Influence 20,000 downloads in less than a week
• Significantly increase word of mouth interest and player retention
• Eliminate negative feedback to maintain ratings and reduce workload
• Deep-link between in-game store and community to boost sales by 11%

Want to know how we did it?

Check out the Rodeo Stampede case study here

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Yodo1 Named Multiple Customer Management Partner by Google

HONG KONG, June 9, 2022 – Yodo1, a leading global provider of end-to-end growth solutions for mobile game creators, today announced it has been approved as a partner in Google’s Multiple Customer Management (MCM) program. As an MCM partner, the company is now officially recognized by Google as a trusted leader in the digital advertising industry.

With MCM now integrated into MAS, its AI-enhanced mobile gaming ad revenue optimization, small and medium-sized developers using Ad Manager can now access Google Ad Exchange through Yodo1, which manages the networks and inventory on their behalf. Developers are now able to delegate management of their ad inventory to Yodo1 using a new parent-child relationship, improving transparency and keeping critical ad performance data safe.

“In recent years, the ad tech industry has gone through immense transformations to support quality, transparency, and privacy. These are just a few of the important values we’ve built into everything we do here at Yodo1, which is why partnering with Google on this program is another exciting milestone as we continue to grow,” said Henry Fong, Yodo1’s Co-Founder and Co-CEO. “By integrating MCM into the MAS platform, our customers will have greater control of their data and our team is able to offer an improved end-to-end ad optimization experience. This recognition from Google reflects our steadfast commitment to maintaining the highest standards for our customers so they can keep doing what they do best—make great games.”

The Google MCM program was established to help publishers streamline the number of channel partners they work with, enabling increased trust, efficiency, and monetization across the entire advertiser supply chain. It succeeded Google SPM (Scaled Partner Management), which has now been deprecated. To learn more about the MCM program from Google, visit support.google.com/admob/answer/9142605.

To learn more about how Yodo1 can help you optimize your mobile game monetization strategy, contact us today to book your introductory call with our team!

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