TRANSFORMERS Wins “Most Influential IP Award” at China’s 2025 Game for Peace Honor Award Ceremony

Chengdu, China — December 26, 2025 — Hasbro’s TRANSFORMERS franchise has been awarded the “Most Influential IP Award” at the 2025 Game for Peace Honor Award Ceremony, held in Chengdu.

Vivien Zhang, Head of IP Licensing at Yodo1, attended the ceremony and accepted the award on behalf of the brand, reflecting Yodo1’s close collaboration with Hasbro and its ongoing work in IP licensing partnerships with Chinese game developers.

The award recognizes the franchise’s enduring relevance and its continued ability to resonate with players across generations and markets, including China’s highly competitive gaming ecosystem.

At the end of 2023, with the support of Yodo1, Game for Peace collaborated with Hasbro’s film TRANSFORMERS: Rise of the Beasts to launch the TRANSFORMERS Series themed skin content. The cross-year collaboration delivered a highly immersive experience for TRANSFORMERS fans and mecha enthusiasts alike and carried strong momentum into 2024. Game for Peace topped the iOS bestseller chart, multiple related topics trended across major social platforms, and the campaign generated over 100 million views across Kuaishou, Douyin, and Weibo. Spanning both online activations and in-person ceremonies, the collaboration stands as a comprehensive success across cultural resonance, community engagement, and brand visibility.

During the ceremony, the TRANSFORMERS brand was praised for “going beyond content to become an ever-evolving cultural symbol. With deep emotional connections and strong cultural influence, it continues to evolve and shape the pulse of an era.”

The event brought together industry leaders, developers, licensors, Esports professionals, and fans, and featured more than 70 awards across professional competition, ecosystem development, and community engagement, reinforcing its role as one of China’s most influential gaming and Esports gatherings.

As Yodo1 continues its exclusive partnership with Hasbro in China for gaming IP licensing with Chinese developers, the team remains focused on building long-term, scalable collaborations that connect world-class IP with the right games, audiences, and markets.

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For upcoming webinars and insights from Yodo1’s partnerships, follow Yodo1’s official channels for ongoing updates at https://www.yodo1.com