Heartopia Welcomes My Little Pony in a Global Re-Launch of a Fan-Favourite Collaboration

February 14 to March 24, 2026 | Global excluding China

Heartopia is set to welcome the magic of My Little Pony in a limited-time global collaboration event, running from February 14 to March 24, 2026.

Following a successful China launch that ran from July 17 to August 24, 2025, the collaboration is now being launched to the rest of the world, bringing proven in-game content and themed experiences to players worldwide. Details of the original China event can be found here:

https://www.yodo1.com/press-releases/my-little-pony-trots-into-xd-games-mobile-adventure-heartopia

Developed by XD Games and supported by Yodo1, this collaboration marks the global re-launch of a My Little Pony crossover that has already demonstrated strong player appeal and monetisation performance in the Chinese market.

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A Proven Collaboration, Re-Imagined for a Global Audience

The Heartopia × My Little Pony collaboration brings beloved characters and themes from the My Little Pony universe into Heartopia’s warm, expressive life-simulation world.

Rather than introducing an untested concept, the global release builds on a collaboration framework that has already proven successful. Carefully crafted in-game assets, narrative elements, and themed content from the original China event have been adapted for a worldwide audience as part of Heartopia’s early global growth phase.

With Heartopia’s global version now live, the collaboration is designed to strengthen early player engagement and introduce the game to a broader audience through a globally recognised entertainment IP from Hasbro.

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Why My Little Pony Fits Heartopia

Heartopia is a life-simulation game built around creativity, self-expression, social interaction, and emotionally driven storytelling. These values align naturally with the My Little Pony franchise, which centres on friendship, individuality, and personal growth.

The collaboration integrates My Little Pony characters and themes directly into Heartopia’s gameplay systems, allowing players to encounter the IP through narrative moments, themed activities, customisation options, and interactive experiences that feel native to the game world.

What Players Can Expect In-Game

During the collaboration period, players can unlock and experience:

• My Little Pony themed characters and story elements woven into Heartopia’s world
• Event-exclusive outfits, items, and decorative content inspired by the franchise
• Special in-game activities and progression paths tied to the collaboration narrative
• A cohesive visual and musical presentation that elevates the My Little Pony experience within Heartopia

All in-game assets reflect those used in the original China event, ensuring consistency, quality, and a player experience that has already been validated in-market.

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Behind the Collaboration

The collaboration was originally conceived as a way to introduce a globally recognised IP into Heartopia’s emotionally rich game design, without disrupting its tone or community-driven gameplay.

For the global re-launch, Yodo1 worked closely with XD Games and Hasbro to support localisation approvals, ensure brand consistency across regions, and enable efficient execution at global scale. Yodo1 also supported the global licensing of the iconic Friendship Is Magic theme song for use in promotional materials, extending the collaboration beyond the game experience.

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What Success Looks Like

For the game developer, the collaboration delivers several key benefits:

• An IP-led engagement driver during Heartopia’s early global lifecycle
• Faster player acquisition and stronger early engagement through a trusted entertainment brand
• Reuse of high-performing content assets with reduced creative and commercial risk

For the IP holder, the collaboration extends My Little Pony into an interactive mobile experience, reaching new global audiences through a game that closely aligns with the franchise’s core themes.

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How Yodo1 Scaled Heartopia and My Little Pony for a Global Launch

Scaling a successful regional collaboration to a global release requires preserving what works while expanding approvals, localisation, and production across markets.

For Heartopia × My Little Pony, Yodo1 focused on maintaining the original creative direction and in-game experience while supporting the operational requirements of a worldwide launch. By combining learnings from the 2025 China event with hands-on global execution, Yodo1 helped turn a proven collaboration into a scalable international release, setting a strong foundation for future IP-driven launches.