HONG KONG, June 9, 2022 – Yodo1, a leading global provider of end-to-end growth solutions for mobile game creators, today announced it has been approved as a partner in Google’s Multiple Customer Management (MCM) program. As an MCM partner, the company is now officially recognized by Google as a trusted leader in the digital advertising industry.

With MCM now integrated into MAS, its AI-enhanced mobile gaming ad revenue optimization, small and medium-sized developers using Ad Manager can now access Google Ad Exchange through Yodo1, which manages the networks and inventory on their behalf. Developers are now able to delegate management of their ad inventory to Yodo1 using a new parent-child relationship, improving transparency and keeping critical ad performance data safe.

“In recent years, the ad tech industry has gone through immense transformations to support quality, transparency, and privacy. These are just a few of the important values we’ve built into everything we do here at Yodo1, which is why partnering with Google on this program is another exciting milestone as we continue to grow,” said Henry Fong, Yodo1’s Co-Founder and Co-CEO. “By integrating MCM into the MAS platform, our customers will have greater control of their data and our team is able to offer an improved end-to-end ad optimization experience. This recognition from Google reflects our steadfast commitment to maintaining the highest standards for our customers so they can keep doing what they do best—make great games.”

The Google MCM program was established to help publishers streamline the number of channel partners they work with, enabling increased trust, efficiency, and monetization across the entire advertiser supply chain. It succeeded Google SPM (Scaled Partner Management), which has now been deprecated. To learn more about the MCM program from Google, visit support.google.com/admob/answer/9142605.

To learn more about how Yodo1 can help you optimize your mobile game monetization strategy, contact us today to book your introductory call with our team!