Game Growth
13.10.2025
•
5 mins read
Evaluating MAS at scale? Whether you’re testing it internally or looking for a better alternative to your current setup, this FAQ answers the questions large studios ask most — to remove any uncertainty and make your MAS journey smoother.
1. Do we need to connect or manage our own ad networks?
No. MAS runs on its own managed ad network accounts and operates them on your behalf.
2. How long does MAS integration take?
Integration is plug-and-play and typically takes under 2 hours, since there’s no need to set up ad units or connect multiple networks.
3. Which platforms are supported?
Android, iOS, Unity, Unreal Engine, Flutter, React Native, Godot, Cocos Creator.
1. Which ad formats are available?
Banner, rewarded, interstitial, app open, and native.
2. What is capping and pacing, and does MAS support it?
Capping and pacing let you control how often interstitial ads appear, preventing ad fatigue. MAS provides these settings directly in the dashboard to keep users engaged and eCPMs strong.
3. Can MAS block unwanted ads?
Yes. MAS includes an ad blocking feature that filters out unwanted or sensitive ads.
4. Can we enable/disable specific ad networks in MAS?
Yes. MAS has a built-in ad network management tool that lets you easily add or remove ad networks with a single click.
1. How does MAS optimise revenue?
MAS applies industry benchmarks, geo-based optimisation, fine-tuned ad durations, tag refreshes, and continuous addition of new networks to maximise your ad revenue.
2. Does MAS support different MMPs?
Yes. MAS supports Singular, Adjust, and Appsflyer.
3. Can I run ROAS campaigns if I’m using AppLovin UA?
Yes. MAS has MAX mediation built in, so AppLovin ROAS campaigns are supported.
4. Does MAS have impression-level revenue reporting?
Yes. MAS includes impression-level reporting, which can be used to send data to Firebase or any other platform.
1. Will MAS affect app stability?
No. MAS is designed to be lightweight and even helps reduce ANRs compared to standard mediation setups.
2. Does MAS actually increase revenue?
Yes. On average, MAS improves ARPDAU by 20–50%. Some partners, like ActFirst Games, saw a 48% uplift. Learn more in the case study.
3. Can non-gaming apps also integrate MAS?
Yes. MAS works for apps as well as games. The only exceptions are:
1. How do payments and thresholds work?
MAS consolidates all network revenue and pays you in advance on Net-10 terms, with a $100 minimum payout.
2. What support is provided?
Our Game Growth team will support you through integration, testing, and live optimisation to make sure everything runs smoothly.
Reach out to our Game Growth team to remove any blind spots: Contact Us
Or book a call to plan your journey with MAS.
Game Growth
13.10.2025
•
5 mins read
Thinking about trying MAS but still have a few questions? Or maybe you’ve already started using it and need some clarity?
Our Game Growth team collected the most frequently asked questions about MAS to help you make a confident decision and speed up your onboarding.
1. What is required before I can monetise with MAS?
There are no special prerequisites — your app doesn’t even need to be live yet. You can integrate MAS at any stage of development.
2. How do I integrate MAS and how long does it take?
Integration is plug-and-play and takes less than 2 hours. You don’t need to connect or configure any ad network accounts — MAS uses its own accounts across 17+ networks.
3. Which platforms does MAS support?
MAS works with Native Android & iOS, Unity, Unreal Engine, Flutter, React Native, Godot, and Cocos Creator.
1. Which ad formats are supported?
MAS provides banner ads, rewarded ads, interstitials, app open ads, and native ads.
2. What is capping and pacing, and does MAS support it?
Capping and pacing let you control how often interstitial ads appear, preventing ad fatigue. MAS provides these settings directly in the dashboard to keep users engaged and eCPMs strong.
3. Can MAS block unwanted ads?
Yes. MAS includes an ad blocking feature that filters out unwanted or sensitive ads.
4. Do I need to manage my own ad networks with MAS?
No — Yodo1 can fully manage your ad networks, allowing you to focus on what matters most: developing your game.
1. How does MAS optimise ads?
MAS continuously improves performance using:
This ensures consistently high fill rates and eCPM across regions — lifting your total revenue.
2. What’s the difference between self-serve mediation and automatically managed solutions like MAS?
Self-serve mediation requires constant manual tuning and maintenance. MAS, on the other hand, automatically manages and optimises your ad stack in real time — boosting efficiency and ad revenue while saving you hours of work. Learn more
3. Will MAS increase my ad revenue?
Yes — MAS typically increases ARPDAU by 20–50%, depending on your existing setup.
4. Will MAS increase ANRs (App Not Responding errors)?
No. MAS is built to reduce ANRs, especially on low-end devices, by optimising SDK performance.
1. Can apps (not just games) use MAS?
Yes — MAS works for both games and apps. The only exceptions are:
2. If my game has a mixed audience or requires age-gating, does MAS support that?
Yes. MAS automatically optimises ad delivery for mixed-audience apps using an age-gate system to serve appropriate ads. However, apps fully targeting children under 12 (part of Google’s Designed for Families program) are not supported.
1. When do I get paid and what’s the payout threshold?
MAS pays in advance on Net-10 terms, with a minimum payout threshold of $100.
2. What kind of support will I get?
Our Game Growth team provides hands-on onboarding, integration, and continuous optimization — offering ongoing support to build long-term monetization success.
Is there a question that’s not on the list? Reach out to our Game Growth team for answers: Contact Us
Or book a free consultation to find out how MAS can help your game grow.
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