Scaling Ad Monetisation with MAS

Evaluating MAS at scale? Whether you’re testing it internally or looking for a better alternative to your current setup, this FAQ answers the questions large studios ask most — to remove any uncertainty and make your MAS journey smoother.

Integration & Setup

1. Do we need to connect or manage our own ad networks?

No. MAS runs on its own managed ad network accounts and operates them on your behalf.

2. How long does MAS integration take?

Integration is plug-and-play and typically takes under 2 hours, since there’s no need to set up ad units or connect multiple networks.

3. Which platforms are supported?

Android, iOS, Unity, Unreal Engine, Flutter, React Native, Godot, Cocos Creator.

Ad Formats & Controls

1. Which ad formats are available?

Banner, rewarded, interstitial, app open, and native.

2. What is capping and pacing, and does MAS support it?

Capping and pacing let you control how often interstitial ads appear, preventing ad fatigue. MAS provides these settings directly in the dashboard to keep users engaged and eCPMs strong.

3. Can MAS block unwanted ads?

Yes. MAS includes an ad blocking feature that filters out unwanted or sensitive ads.

4. Can we enable/disable specific ad networks in MAS?

Yes. MAS has a built-in ad network management tool that lets you easily add or remove ad networks with a single click.

Optimisation & Measurement

1. How does MAS optimise revenue?

MAS applies industry benchmarks, geo-based optimisation, fine-tuned ad durations, tag refreshes, and continuous addition of new networks to maximise your ad revenue.

2. Does MAS support different MMPs?

Yes. MAS supports Singular, Adjust, and Appsflyer.

3. Can I run ROAS campaigns if I’m using AppLovin UA?

Yes. MAS has MAX mediation built in, so AppLovin ROAS campaigns are supported.

4. Does MAS have impression-level revenue reporting?

Yes. MAS includes impression-level reporting, which can be used to send data to Firebase or any other platform.

Results & Eligibility

1. Will MAS affect app stability?

No. MAS is designed to be lightweight and even helps reduce ANRs compared to standard mediation setups.

2. Does MAS actually increase revenue?

Yes. On average, MAS improves ARPDAU by 20–50%. Some partners, like ActFirst Games, saw a 48% uplift. Learn more in the case study.

3. Can non-gaming apps also integrate MAS?

Yes. MAS works for apps as well as games. The only exceptions are:

• VPNs
• Apps from Google Play’s Designed for Families program that target children aged 12 and below.

Payments & Support

1. How do payments and thresholds work?

MAS consolidates all network revenue and pays you in advance on Net-10 terms, with a $100 minimum payout.

2. What support is provided?

Our Game Growth team will support you through integration, testing, and live optimisation to make sure everything runs smoothly.

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Do you need more clarity or want to map out your migration plan?

Reach out to our Game Growth team to remove any blind spots: Contact Us

Or book a call to plan your journey with MAS.

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