Meet Diana Levintova

The mobile apps market is booming, with mobile games making up over half of the indie segment and projected to grow at 17% CAGR through 2030. On the surface, it looks like a golden opportunity. But for small studios, turning that growth into actual revenue isn’t as simple as it seems.

The Everyday Challenges of Lean Teams

Competing on crowded app stores, paying ever-rising UA costs, and trying to grow alongside AAA players with large marketing budgets is already a stretch of resources. And for lean teams, it’s also piling up with internal challenge:

• No room in the budget for specialists. With revenue unstable, there’s no budget for ad ops managers, so monetization falls on already busy developers.
• Limited time resources. Every hour spent testing networks or adjusting waterfalls is time taken away from building the game itself.
• Mistakes are costly. Compliance issues, wrong setups, or bad reporting don’t just take time to fix — they cut directly into revenue.

So, for small teams, the challenge isn’t just growth — it’s achieving it with limited time and money.

MAS Can Save The Day

MAS by Yodo1 is a monetization solution that connects your game to top ad networks and optimizes performance through a mix of AI and expert support. It takes care of waterfalls, bidding, ANRs and network testing — saving lean teams both time and money while reducing the risk of costly mistakes.

How MAS Meets the Needs of Small Teams

MAS is built to support lean teams with their everyday challenges, so you can stay focused on game development:

• Removes the need for additional hires by taking on the work of ad ops specialists.
• Saves developers’ time through automated mediation and testing.
• Keeps budgets on track with compliance, smooth integrations, and accurate reporting.

Externally, MAS helps teams:

• Compete in crowded marketplaces by maximizing revenue from existing players instead of relying solely on UA.
• Offset rising UA costs by boosting ad efficiency and creating budget headroom to reinvest in growth.
• Levels the playing field with professional-grade monetization at a fraction of enterprise-level costs, helping smaller teams grow sustainably even in AAA-dominated markets.

Real Teams, Real Results

We’ve seen the benefits of MAS monetization optimisation across both gaming and non-gaming apps:

• Kenpasoft (Brasileiro Apps): Before MAS, the team experienced low ROAS and was operating with a limited mediation setup, using only one ad network. After integration, ARPDAU grew by 59% in just one week, while eCPM nearly doubled. More insights are available in the full case study.
• ActFirst Games: Recently, we worked with ActFirst Games, the studio behind the hit Obsidian Knights, which wanted to explore if there were untapped ad revenue opportunities. After the full MAS integration, ARPDAU increased by 48%, revealing significant monetization potential. Learn more in the case study.

Ready To Boost Your Revenue?

For lean teams, every resource counts. MAS automates mediation to drive faster ad revenue growth, while your team stays focused on making great games.

Ready to improve your monetisation strategy results?

Every year, mobile games leave millions of dollars on the table — not because their titles lack players, but because their ad stacks aren’t optimized. According to industry estimates, poorly structured mediation and outdated SDKs can reduce ad revenue by 20–30%, meaning that for a game generating $1M annually from ads, up to $300,000 could be lost without developers even noticing.

Why is this revenue hidden?

There’re few common reasons from the technical side:

• Fragmented mediation setup: Many developers rely on a single network or outdated waterfalls, leaving demand sources untapped.
• Lack of transparency: Without proper reporting, it’s hard to know which ad units underperform.
• Unbalanced ad strategy: Too many interstitials can hurt retention, while too few rewarded ads miss monetization opportunities.
• Slow SDK updates: Networks release optimizations regularly, so it’s essential to update your SDKs to avoid draining eCPMs. Heavy SDKs can also slow performance, frustrating players and causing churn.

And a few more from the development team side:

• Hard to keep up with ever-changing ad tech (SDK versions, bidding adoption).
• Limited time or expertise to A/B test ad placements.
• Difficulty analyzing regional performance — what works in the US may flop in Brazil.
• Fear of hurting player experience when experimenting with new formats.

How to capture hidden revenue with MAS?

That’s where MAS (Managed Ad Services) comes in. MAS connects your game to multiple ad networks through one SDK and automatically optimizes placements, formats, and bidding for more effective revenue effect.

More precisely, here’s how MAS helps developers spot and capture hidden revenue:

• Full mediation coverage: Full mediation coverage: MAS integrates and manages multiple top ad networks—and keeps adding new ones—so you never miss demand from the highest bidder.
• Always up-to-date SDKs: The MAS team handles all updates, so your game runs on the latest optimizations without dev headaches.
• Smart ad strategy: MAS places and balances ad formats to boost ARPDAU while maintaining retention, turning rewarded ads into both revenue and engagement drivers.
• Global performance insights: With MAS, you can compare monetization across regions and adapt strategy for every market.
• Hands-off growth partner: MAS continuously audits, tests, and adjusts your ad stack, so you’re not leaving 20–30% of potential revenue on the table.

Win This Hide and Seek

Getting the most from your ad stack means more than just chasing higher eCPMs — it’s about keeping monetization smooth without burning developer time. Having experienced these challenges firsthand as a publisher, we built MAS to take care of the complex parts in the background and make our insights available to everyone, so you can focus on making great games.

There are many reasons why ad revenue can dip: fragmented mediation setups, unbalanced ad strategies, or SDKs that haven’t been updated in a while. But the issue we see most often is simple: missing out on networks localisation or overlooking how differently they perform across operating systems.

It’s easy to assume that once you’ve picked the “right” mix of ad networks, it should work just as well everywhere—on both iOS and Android, and across every region. In practice, that’s rarely the case. Each OS and each region has its own set of networks that consistently bring better results.

To make sure you don’t have to guess, we used MAS to put together two reference tables: one highlighting the top 5 networks for iOS and Android, and another showing the top performers across Tier-1, APAC, LATAM, MENA, and Russia.

How does MAS know this?

MAS runs continuous testing in the background, automatically optimizing the ad stack so the best-performing networks for each market are always prioritized. By processing huge amounts of anonymized data, it can spot clear performance patterns and make sure developers don’t miss out.

While these tables are a great starting point, every game is different. You won’t always need this many networks—especially if you’re working with a tight budget. It’s also important to consider things like ad formats, frequency, SDK updates, and new networks entering the market.

Doing this manually is a lot to carry. That’s where MAS comes in—constantly testing, updating, and refining your stack so you can focus on what matters most: building great games.

Curious what this could look like for your studio? Get in touch with our Game Growth team.

Evaluating MAS at scale? Whether you’re testing it internally or looking for a better alternative to your current setup, this FAQ answers the questions large studios ask most — to remove any uncertainty and make your MAS journey smoother.

Integration & Setup

1. Do we need to connect or manage our own ad networks?

No. MAS runs on its own managed ad network accounts and operates them on your behalf.

2. How long does MAS integration take?

Integration is plug-and-play and typically takes under 2 hours, since there’s no need to set up ad units or connect multiple networks.

3. Which platforms are supported?

Android, iOS, Unity, Unreal Engine, Flutter, React Native, Godot, Cocos Creator.

Ad Formats & Controls

1. Which ad formats are available?

Banner, rewarded, interstitial, app open, and native.

2. What is capping and pacing, and does MAS support it?

Capping and pacing let you control how often interstitial ads appear, preventing ad fatigue. MAS provides these settings directly in the dashboard to keep users engaged and eCPMs strong.

3. Can MAS block unwanted ads?

Yes. MAS includes an ad blocking feature that filters out unwanted or sensitive ads.

4. Can we enable/disable specific ad networks in MAS?

Yes. MAS has a built-in ad network management tool that lets you easily add or remove ad networks with a single click.

Optimisation & Measurement

1. How does MAS optimise revenue?

MAS applies industry benchmarks, geo-based optimisation, fine-tuned ad durations, tag refreshes, and continuous addition of new networks to maximise your ad revenue.

2. Does MAS support different MMPs?

Yes. MAS supports Singular, Adjust, and Appsflyer.

3. Can I run ROAS campaigns if I’m using AppLovin UA?

Yes. MAS has MAX mediation built in, so AppLovin ROAS campaigns are supported.

4. Does MAS have impression-level revenue reporting?

Yes. MAS includes impression-level reporting, which can be used to send data to Firebase or any other platform.

Results & Eligibility

1. Will MAS affect app stability?

No. MAS is designed to be lightweight and even helps reduce ANRs compared to standard mediation setups.

2. Does MAS actually increase revenue?

Yes. On average, MAS improves ARPDAU by 20–50%. Some partners, like ActFirst Games, saw a 48% uplift. Learn more in the case study.

3. Can non-gaming apps also integrate MAS?

Yes. MAS works for apps as well as games. The only exceptions are:

• VPNs
• Apps from Google Play’s Designed for Families program that target children aged 12 and below.

Payments & Support

1. How do payments and thresholds work?

MAS consolidates all network revenue and pays you in advance on Net-10 terms, with a $100 minimum payout.

2. What support is provided?

Our Game Growth team will support you through integration, testing, and live optimisation to make sure everything runs smoothly.

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Do you need more clarity or want to map out your migration plan?

Reach out to our Game Growth team to remove any blind spots: Contact Us

Or book a call to plan your journey with MAS.

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Thinking about trying MAS but still have a few questions? Or maybe you’ve already started using it and need some clarity?

Our Game Growth team collected the most frequently asked questions about MAS to help you make a confident decision and speed up your onboarding.

Integration & Setup‍

1. What is required before I can monetise with MAS?

There are no special prerequisites — your app doesn’t even need to be live yet. You can integrate MAS at any stage of development.

2. How do I integrate MAS and how long does it take?

Integration is plug-and-play and takes less than 2 hours. You don’t need to connect or configure any ad network accounts — MAS uses its own accounts across 17+ networks.

3. Which platforms does MAS support?

MAS works with Native Android & iOS, Unity, Unreal Engine, Flutter, React Native, Godot, and Cocos Creator.

Ad Formats & Controls

1. Which ad formats are supported?

MAS provides banner ads, rewarded ads, interstitials, app open ads, and native ads.

2. What is capping and pacing, and does MAS support it?

Capping and pacing let you control how often interstitial ads appear, preventing ad fatigue. MAS provides these settings directly in the dashboard to keep users engaged and eCPMs strong.

3. Can MAS block unwanted ads?

Yes. MAS includes an ad blocking feature that filters out unwanted or sensitive ads.

4. Do I need to manage my own ad networks with MAS?

No — Yodo1 can fully manage your ad networks, allowing you to focus on what matters most: developing your game.

Optimisation & Performance

1. How does MAS optimise ads?

MAS continuously improves performance using:

• Industry benchmarks & geo-based targeting
• Ad duration adjustments & tag refreshes
• Regular addition of new networks

This ensures consistently high fill rates and eCPM across regions — lifting your total revenue.

2. What’s the difference between self-serve mediation and automatically managed solutions like MAS?

Self-serve mediation requires constant manual tuning and maintenance. MAS, on the other hand, automatically manages and optimises your ad stack in real time — boosting efficiency and ad revenue while saving you hours of work. Learn more

3. Will MAS increase my ad revenue?

Yes — MAS typically increases ARPDAU by 20–50%, depending on your existing setup.

4. Will MAS increase ANRs (App Not Responding errors)?

No. MAS is built to reduce ANRs, especially on low-end devices, by optimising SDK performance.

App Types & Compliance

1. Can apps (not just games) use MAS?

Yes — MAS works for both games and apps. The only exceptions are:

• VPNs
• Apps from Google Play’s Designed for Families program that target children aged 12 and below.

2. If my game has a mixed audience or requires age-gating, does MAS support that?

Yes. MAS automatically optimises ad delivery for mixed-audience apps using an age-gate system to serve appropriate ads. However, apps fully targeting children under 12 (part of Google’s Designed for Families program) are not supported.

Payments & Support

1. When do I get paid and what’s the payout threshold?

MAS pays in advance on Net-10 terms, with a minimum payout threshold of $100.

2. What kind of support will I get?

Our Game Growth team provides hands-on onboarding, integration, and continuous optimization — offering ongoing support to build long-term monetization success.

Is there a question that’s not on the list? Reach out to our Game Growth team for answers: Contact Us
‍Or book a free consultation to find out how MAS can help your game grow.

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