It was the love of RPGs and horror PC
games that convinced Vadim Bogdanov and his wife to learn everything
they could about game development back in 2010. By doing so, they hoped
to realize a shared dream of building their very own cool story game.
With
this ambition in mind, Vadim spent the next ten years learning
everything he could about game engines and design while working for
different game studios. Meanwhile, his wife got busy completing
educational courses in UI/UX. The husband and wife team wanted to reach a
point where the entire family could be involved in the adventure. It
would include their 11-year-old son who is talented in 3D modeling, and
their 8-year-old daughter, an excellent follower of game trends.
A
new chapter in the family’s history began in the spring of 2021 with
the creation of a new family business – Calamansi Studio. By combining
the family’s abilities, they hoped to create something unique and
interesting. “We have a lot of fun playing and making games,” explains
Vadim. “For us, every new idea was a great experience and another chance
to make others happy.”
“We Tried Several Monetization Platforms and Had Problems With Them all.” – Vadim Bogdanov, Calamansi Unity developer
Calamansi Studio faced two sizeable challenges early on: publishing stand-out games with broad appeal, and game monetization.
Vadim
tried several monetization platforms and had difficulties with them all
in one way or another. The main problem was with game integration. Some
service providers require a separate sign-up and approach for each
network (hard mediation). In these situations, correct implementation is
only possible if the user has a lot of experience.
“Integrating Yodo1’s MAS Was So Easy, I Could Tell My 11-year-old Son How to Do it.” – Vadim Bogdanov, Calamansi Unity developer
After
many attempts to find an easy-to-implement solution, Vadim learned
about Yodo1’s MAS platform and decided to try it in one of their games.
Unlike other systems, developers need only to insert a single line of
code to integrate MAS into a game.
“SDK integration was so easy,”
says Vadim, “that I could tell my 11-year-old son how to do it. With
good documentation and a support team available, issues were resolved
immediately. Monetization was complete in 10 minutes.” The developer
liked it instantly and decided to port all the company’s games onto MAS.
With
monetization resolved, Calamansi turned their attention to their other
outstanding issue – revenue generation. So far, the games they had
earned very little, and another approach was needed urgently. The team
started working on new titles in different game genres to overcome the
problem. The studio launched a nail art game – Nail Stack Salon, then a
running game called Health DNA Run 3D before making the breakthrough
with their third title. Fidget Trading Challenge 3D was a turning point
for Calamansi, earning the company a regular daily revenue.
Partnering
with Yodo1’s MAS proved to be an inspired move for Calamansi Studio.
Free of the burden of spending countless hours setting up ad mediation,
the team was able to focus on the most critical issue, developing games
that could generate revenue. With a proven system in place, Vadim’s
indie studio can move forward with plans to develop more of their ideas
for exciting games.
Have you also been looking for an easy-to-install monetization system that does not require hard mediation to optimize revenue?
Register on our MAS Portal today and set up MAS AI automation in just three easy steps, or contact a Games Growth Specialist here to learn more.
