How Yodo1 Helped Bring the Cyberpunk 2077 × Arena Breakout Collaboration to Record-Breaking Success

Cyberpunk 2077 × Arena Breakout collaboration was a first in some way for everyone involved — the kind of first that worked out because we tackled it together!

For Yodo1, it was our first time stepping into the Cyberpunk 2077 universe. For CDPR (CD PROJEKT Red), it was the first time partnering with a Chinese title. And for Tencent Morefun, the team behind Arena Breakout, it was their first collaboration with a AAA game IP for both mobile and PC on a global scale.

Despite what they say about first tries, this one turned out far above expectations. The collaboration became a commercial hit, sparked a wave of excitement among players, and quickly dominated market conversations around the world.

Let’s unpack how we made it happen. In this article, we’ll cover:

• Background of both studios and games
• Integration overview
• Main results and players’ reaction
• Yodo1 role

Background of the Studios and Games

A smooth IP integration starts with understanding the game, the developer behind it, and the IP holder — their style, their pace, and their priorities.

Game: Arena Breakout by Tencent Morefun

Arena Breakout is a hardcore shooter built around a tight loop of combat, missions, and evacuation. Its community is loyal and highly attuned to the game’s feel and presentation.

Tencent Morefun’s compact team was managing several projects in parallel, so we focused on keeping communication clear and the workflow efficient from the start.

IP: Cyberpunk 2077 by CDPR

Cyberpunk 2077 is an AAA title known for its instantly recognizable HIGH TECH, LOW LIFE aesthetic and rich visual identity.

CDPR brings a well-defined creative direction for visual style and lore, so we concentrated on getting the details right — from outfits to props — to make the content feel true to the Cyberpunk universe and enjoyable for players.

Overview of the Integration

Event period and promotion

The event launched in Arena Breakout on July 29, with the announcement going live on July 20 and supported by a coordinated promotional push through July 30.

How the character entered the world

To keep both universes flexible and avoid overdefining the narrative connection, the collaboration intentionally left the crossover mechanics to players’ imagination.

Collaboration scene

To pay tribute to Cyberpunk 2077, the developers added the ‘Horizon’ bar to Arena Breakout as the main interface and scene for the collaboration, where players received missions and took part in event activities.

Integration content

A wide range of Cyberpunk-themed items became available to players, including:

• Characters (Costumes): Judy & Johnny Silverhand
• Weapon Skins: Arasaka, Militech, and more
• Themed Tactical Gear: Trauma Team, Samurai, Maelstrom, and more
• Classic Jackets
• Other collab-items: keychains, sprays, stickers, and more

Key results

The collaboration delivered strong results, setting new benchmarks in early demand, visibility, and player reception.

Pre-Launch Momentum

‍Before the collaboration officially arrived on Steam, Arena Breakout had already built extraordinary traction: wishlists surpassed 2.2 million, placing it №3 among all shooters, behind only ARC Raiders and Battlefield 6. This early momentum signaled strong cross-market anticipation well ahead of the collab’s launch.

Worldwide Visibility

‍The launch ignited massive attention worldwide. In China, the event generated 470M+ topic plays, while global coverage from IGN and a 3M-reach stream by LVNDMARK sparked strong fan interest and enthusiasm around the IP. On Steam, the game earned a “Very Positive” rating with a steadily rising review curve — driven heavily by overseas players. On Twitch, it peaked at 101K viewers, outperforming new releases and even overtaking long-time chart leaders.

Meeting Player Expectations‍

With Cyberpunk 2077 ranked as the №1 requested IP, the collaboration delivered exactly the type of content players were hoping for. Feedback highlighted the authenticity, visual quality, and overall execution of the integration.

Yodo1 Role

This project highlighted how Yodo1 can streamline complex workflows and enhance team alignment at every stage.

1. Project Coordination. With this being a first-time collaboration between the IP holder and the developer, Yodo1 helped keep the workflow organized, communication aligned, and milestones on schedule.
2. Ongoing Operational Support. Steady day-to-day support from Yodo1 project managers ensured clarity across teams and helped maintain momentum during fast-moving phases of the project.
3. AAA IP Alignment. Yodo1 focused on deeply understanding the Cyberpunk universe and ensuring the integration aligned smoothly with the IP’s visual style and thematic direction.

About Yodo1

Yodo1 helps mobile game developers grow globally through licensing, monetization, IP partnerships, and publishing. Yodo1 Licensing builds lasting IP collaborations between mobile games and media brands, helping both sides create crossover strategies that boost loyalty, attract new players, and stand out in a competitive market. Learn more at yodo1.com.