My Little Pony trots into XD Games’ mobile adventure Heartopia
Equestria is coming to the mobile gaming world! Hasbro and XD Games are teaming up for an exclusive event, uniting the magic of My Little Pony with Heartopia’s creative and flexible life sim mechanics.
The limited-time event, powered by Yodo1 Licensing, launches in mainland China on July 17th and ends on August 24th.
My Little Pony’s magical friendship with Heartopia is XD Games’ second time forging an IP collaboration with Yodo1, after the hyper successful Sausage Man x Transformers event.
Head to Heartopia to find the missing Tree of Harmony
The upcoming Heartopia x My Little Pony event features a whimsical story inspired by the world of My Little Pony.
While preparing Harmony Element Cards for the School of Friendship’s welcome ceremony, the spirit of chaos Discord tries to secret send the gifts to another dimension. The spell goes wrong, and Discord also disappears the Tree of Harmony itself.
The ponies use their magic to look for the Tree, only to find it in Heartopia’s Whale Island slowly withering away due to a problematic psychic field.
As an added twist, the ponies can’t freely enter and exit Whale Island, so they need the help of Heartopia’s players to rescue the Tree.
Magical in-game elements for a limited time only
In the anticipated event, players will get access to exclusive My Little Pony characters and content, including themed costumes, vehicles, and special items. While the ponies won’t be playable, players will get to interact with the Tree of Harmony and get Elements of Harmony rewards.
Exclusive content, including special costumes, vehicles, and collectible cards, all drawn from the sparkling world and cast of My Little Pony, will be included in the event.
The event is exclusive to mobile gamers in mainland China.
How Yodo1 united Heartopia and My Little Pony
Every IP collaboration is unique, but the one thing they all have in common is how challenging it is to strike the right balance between two strong IPs. Creative elements from a non-gaming IP may disrupt successful gameplay loops, or monetization tactics may not match both properties. And that’s before you factor in the many stakeholders that all have to get onboard to bring a collaboration to life.
Yodo1 Licensing specializes in spotting every potential roadblock and settling problems so that both developers and IP holders are pumped for IP events.
For Hasbro and XD Games, Yodo1 ensured a smooth production timeline and helped to license My Little Pony music for the game, highlighting how every creative element mattered. Yodo1 also programmed offline events to maximize the event’s discoverability, accounting for the different sorts of fan engagement from one IP to the other.
