Influencer Marketing for Games is Broken

Explore innovative influencer marketing strategies with Callan Saurma-Jeltsch, alongside co-hosts Sandy Smith and Ismael Jorge.Callan advocates a community-driven influencer marketing model that moves away from cost-prohibitive inauthentic engagement to a strategy based on authenticity, detailed social media research, and building a sustainable influencer ecosystem around your game. With insights into targeting and researching influencers across niches, creating engaging content, and optimizing performance for repeated success, this episode is packed with actionable strategies.For developers aiming to grow faster, this episode is a must! Subscribe and follow to gain industry-leading knowledge straight from the experts.