How to Defeat the Clone Army in Gaming and UA

Join Sandy Smith, Ismael Jorge, and special guest Gus Viegas for a fascinating conversation about all things game marketing. This episode covers industry trends, finding your Ikigai, and a concept coined by Gus called “Fighting the Clone Army,” which brings up key considerations about chasing trends, and originality in the industry.

Also, Gus shares some of his personal experiences doing marketing for mobile games, shares insights on how to give compelling talks, and more!

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