Algorithms Have Won: How Data Transforms IP x Game Collaborations

Algorithms Have Won: How Data Transforms IP x Game Collaboration

The games industry has entered a new phase. User acquisition is harder, more expensive, and less predictable, but growth challenges do not stop at installs. Retention, repeat spend, and long-term player value are now the real battlegrounds. In this environment, IP is no longer a branding add-on or a one-off marketing spike. It has become a core lever for engagement, monetisation, and sustained LiveOps performance.

Algorithms Have Won explores how IP collaboration has evolved from intuition-led licensing into a data-driven growth discipline. Drawing on industry research and proprietary insights from Yodo1’s IPverse platform, this whitepaper shows why many IP collaborations fail, how the wrong IP can actively harm retention and player trust, and why fit consistently outperforms fame when it comes to long-term results.

Inside, you will learn:

• Why traditional UA alone can no longer drive growth, and how IP now supports acquisition, retention, and spending
• How data-driven IP selection improves Day-1 conversion, ongoing engagement, and lifetime value
• How to avoid IP mismatches that erode retention, disrupt LiveOps, and damage both game and brand perception
• Where the next major opportunities lie, from China and mini games to emotionally driven and community-led IP

This is not a theoretical paper. It is a practical roadmap for developers, publishers, and IP owners who want to use IP to deepen player relationships, extend game lifecycles, and drive sustainable revenue growth in 2026 and beyond.

Download the whitepaper to see how data-led IP decisions are reshaping growth across the games industry.