How studios and licensors make smarter IP decisions
IP collaborations can accelerate growth or quietly erode value. What matters is not the IP itself, but how the decision is made.
In this on-demand session, Yodo1 and Hasbro leaders share how experienced teams evaluate IP fit, risk and timing using structured frameworks and real market signals.
Learn:
• Why IP collaborations increased while returns declined
• How the wrong IP can damage monetisation and retention
• How teams assess IP fit and risk early
• How to spot misalignment before signing a deal
• How data supports clearer, faster decisions
The session introduces the IPverse Four Quadrants, a practical framework for evaluating IP opportunities based on alignment, risk and potential impact.
Speakers:
Vivien Zhang, IP Licensing Lead, Yodo1
Barry Dorf, VP Interactive Global Licensing, Hasbro
Eliyar Eziz, Engineer and AI Expert, Yodo1
Sia Wang, IP Projects Operations Manager, Yodo1
Watch the full webinar on demand today.