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Join Yodo1 amp; Hipster Whale for a Crossy Road Fireside Chat and Cocktail Party During GDC 2015 in San Francisco!

Feb 11, 2015 | By:

Crossy Road GDC Party Hipster Whale Yodo1
Click here to request an invite to “Crossy Road: Behind the Scenes“, an evening during GDC 2015 in San Francisco with drinks, food, and networking with fellow game developers, hosted by Yodo1 CEO Henry Fong and Hipster Whale’s Matt Hall. Polygon’s Ben Kuchera will moderate a fireside talk between Matt and Henry, who’ll reveal how Crossy Road became a hit indie mobile game around the world, first on iOS and Amazon, and then with a Google Play version co-developed by Hipster Whale and Yodo1. (The Google Play version was downloaded over 10 million downloads in its first 20 days.) Here’s the main details:

    When: March 3, 6pm – 10pm
    Where: One block from GDC at Moscone in SF (address sent with invite)

Space is limited and invites are expected to go extremely fast, so be sure to request an invite ASAP. Contact us to request an invite, and be sure to include links to your studio/company/media outlet and if applicable, an app store link to a recent mobile game you helped develop.

Follow @yodo1 for updates!


Crossy Road for Google Play from Hipster Whale amp; Yodo1 Gets 10 Million Downloads in 20 Days!

Jan 28, 2015 | By:

Crossy Road Google Play Yodo1 Hipster Whale 10MWhen we came into the Beijing office on Monday morning, we found some excellent news waiting for us: Crossy Road, our new Google Play game we co-developed with the brilliant Hipster Whale team, is now the #1 free action game on Google’s Android app service — not just in the US, but in the UK, Germany, South Korea, Japan, and a lot of other countries. (Check our App Annie stats below.) Just as great, our dashboard shows we’re well over 10 million Crossy Road downloads on Google Play alone. We loved Crossy Road the very moment Hipster Whale showed us a very early version last Summer, and we’re overjoyed that the world loves hopping through traffic just as much as we do.

Full official announcement below. By the way, we’re planning to attend GDC 2015 in San Francisco this coming March and hoping to do some events with our Hipster Whale pals. More details coming soon, but if you’re planning to attend, get in touch with us now.

Crossy Road Google Play rankings

Crossy Road Cruises Past 10M Downloads on Google Play in 20 Days

The Indie Game From Hipster Whale and Yodo1 Continues to Dominate Google Play Charts Worldwide at a Rapid Pace

SAN FRANCISCO, CA and BEIJING, CHINA– Yodo1, a leading mobile game publisher, announced that the Google Play version of Crossy Road, the blockbuster hit from Australian indie studio Hipster Whale, has been downloaded over 10 million times in 20 days since its debut on Google’s Android app platform on January 7th. Currently Google Play’s No. 1 free action game and No. 2 among all apps, the game has become an international sensation, featured over 57 times on Google Play front pages around the world, and now ranks No. 1 most popular app overall in France, South Korea and the UK, among many other countries (as of January 27). With an average 4.6 star rating from over 750K+ Google Play users, Crossy Road is also the best-rated game among Google Play’s top 5 free games.

“The very moment we got our hands on an early beta of the game last August, our entire review team instantly caught Crossy Road fever,” said Henry Fong, CEO of Yodo1. “We worked closely with the Hipster Whale guys to preserve its fun, indie spirit. Together, we were able to reach a massive fan base without compromising the gaming experience. We’re so glad gamers love it as much as we do.”

“Crossy Road was our best attempt to create an accessible, popular app that anyone can enjoy. We were hoping it might find some fans, but it has succeeded beyond our wildest dreams,” said Hipster Whale’s Matt Hall. “It would have been difficult for our tiny Australian team to support its millions of players around the world. Partnering with Yodo1 means we can devote all our time to making new updates and versions of Crossy Road as good as they can be.”

Exclusive to the Google Play edition, Yodo1 and Hipster Whale developed a playable Android mascot, and collectible in-game lollipops, doughnuts, and cupcakes evoking Android operating systems. The game included more than 50 playable characters at launch (many with special abilities) with many more on the way.

“We’re working with Yodo1 to develop a lot more surprises for future updates for Crossy Road players,” added Matt Hall of Hipster Whale. “With the success of the recent Australian-themed character update, we want to continue bringing relevant content to Crossy Roaders of different cultures across the globe.”

Crossy Road for Google Play marks the third indie game that Yodo1 has co-developed and published to the entire global market; previous titles include the wacky Greek mythology themed tower defense hit OMG:TD! from Red Rocket Games and Cavemania!, the critically-acclaimed match-3/strategy game from BonusXP. Yodo1 also co-developed and culturalized a new version of Ski Safari for the Chinese market (working with Defiant Development, another top Australian indie studio); with over 100 million downloads, the single-player casual game is among the most popular mobile titles in China.

About Yodo1
Yodo1 is a leading publisher and co-developer of smash hit indie games, and is dedicated to bringing them massive worldwide audiences without compromising their indie spirit. Founded and led by veterans from Microsoft, Disney Interactive, Sony, Electronic Arts and Activision, Yodo1 combines this industry background with its deep experience with Free to Play gaming markets to help indie developers create successful games that are loved around the world. Yodo1 is based in Beijing with a presence in San Francisco, Los Angeles, Seoul, Tokyo, Nanjing, and Shanghai. For more information, please visit and follow Yodo1 on Twitter @yodo1.

About Hipster Whale
Founded in 2014 and based in Australia, Hipster Whale is led by Matt Hall and Andy Sum. Crossy Road was co-developed remotely by Matt and



Yodo1 Publishes Crossy Road from Hipster Whale on Google Play

Jan 8, 2015 | By:

Download free on Google Play

Crossy Road for Google Play is now available for free download, we’re very proud to announce. Already a huge hit on iOS and Amazon, Google Play’s millions of users can now join in on Crossy Road’s “endless hopper” fun. We started working with Hipster Whale, the game’s brilliant developers, from the moment they began work on the title, and we’re honored to be their official publisher on Google Play.

Here’s the announcement video the Yodo1 team in Beijing created, along with some of the great coverage our version of the game has gotten so far, and the official press release — enjoy!

Selected Coverage

Kotaku: “The Android version of the game was done by Yodo1Games and they appear to have done a solid job of the conversion.”

Gamezebo: “If you haven’t had a chance to experience Crossy Road yet, you’re officially out of excuses. It fell just shy of a perfect score in our Crossy Road review, and it’s been loved by mobile gamers the world over. Open up Google Play right now and give this one a download.”

Android Central: ” As a bonus for the Google Play Store launch, the developers are including the bugdroid Android mascot as a playable character. The controls are super-accessible and the graphics are adorable. Give it a go, and don’t blame us when you miss your stop on the bus because of it.”

Polygon: “Once you sign in with your Google Plus account, you can track your and your friends’ scores on the Google Play Games leaderboard. For more on Crossy Road, which was one of Polygon’s best mobile games of 2014, check out the trailer and our interview with Hipster Whale.”

Official Announcement

January 08, 2015 12:00 ET

Crossy Road Blockbuster Launches for Free on Google Play

Yodo1 Brings Hipster Whale’s Traffic-Dodging “Endless Hopper” Phenomenon to Android Devices Worldwide

SAN FRANCISCO, CA and BEIJING, CHINA— Yodo1, Beijing-based mobile game publisher, proudly announced the release of Crossy Road, the blockbuster hit from Hipster Whale, on Google Play. The iOS version of the whimsical “endless hopper” has ranked among Apple’s top ten games since its November 20 release, and has been widely acclaimed by game reviewers for its intuitive gameplay, retro graphics, and quirky humor. Now, users of Google Play (the world’s largest Android app store) can finally join in on the fast-paced, traffic-dodging, splat-tastic fun — and exclusive to Google Play, also unlock the beloved Android mascot as a playable character. (Click here to download the game on Google Play.)

“Our tiny studio has been working with Yodo1′s massive publishing team on the Google Play version of Crossy Road pretty much from the moment we started developing the game,” said Matt Hall of Hipster Whale. “It’s great to finally see our game in that app store, where it can be enjoyed by tens of millions more players around the world.”

In Crossy Road, players have to hop their character through lanes of busy traffic, past high-speed trains, across rushing rivers on top lily pads and logs, with every badly timed bounce threatening to end the game with a splat. (Players must keep quickly moving forward, lest a watchful eagle pick them off.) Along the way, players can also collect game coins, which they can then use to win a new, playable character through the game’s gacha prize machine. Crossy Road’s playable characters include not just frogs, rabbits, and (of course) chickens, but an exploding robot, a “Pew Die Pug”, a magic-wielding wizard, and a celebrity whose purse spews money every time she gets splatted. (Screenshots and YouTube video below.)

“Hipster Whale has created the kind of casual, single-player mobile game we’re known to publish: beautifully made, universally appealing, constantly re-playable,” said Yodo1 founder and CEO Henry Fong.

Crossy Road for Google Play details:

Crossy Road™ is the endless arcade hopper you’ll never want to put down.

  • Exclusive to Android, unlock the beloved Android mascot as a playable character. Collect lollipops, doughnuts, and cupcakes evoking legacy Android operating systems
  • Over 50 playable characters in all (many with special abilities) with many more on the way
  • Optional in-app payments to unlock special characters
  • Playable in both landscape and portrait orientations
  • Localized into 12 languages

Crossy Road for Google Play Press Materials

About Hipster Whale
Founded in 2014 and based in Australia, Hipster Whale is led by Matt Hall and Andy Sum. Crossy Road was co-developed remotely by Matt and Andy who met in 2013 at a game developer conference. This is the duo’s first mobile game together. The “endless hopper” for iOS and Android was a 2014 Game of the Year finalist in the Australian Game Developer Awards, and has been played by millions since its November ’14 launch. Learn more about Hipster Whale’s unique story at

About Yodo1
Yodo1 is a leading publishing platform which helps mobile game developers gain traction and monetize globally and in China, where it’s among the top 5 mobile game publishers to the Chinese market. With hundreds of experienced engineers, creative artists, game designers, and global market experts in multiple offices, Yodo1 has co-developed dozens of hit games with top partners including ZeptoLab (Cut the Rope 2), Defiant Development (Ski Safari), and Hipster Whale (current chart-topper Crossy Road). Lead executives include veterans of top technology/entertainment companies like Sony Pictures and Disney Pictures, Disney Interactive, Electronic Arts, Popcap, Sony, Namco, and Microsoft. Yodo1 is based in Beijing with a presence in San Francisco, Seoul, Tokyo, Shanghai, and Nanjing. For more information, please and follow Yodo1 on Twitter at


Media Contact

  • Vanessa Camones and Amy Ziari
    theMIX agency for Yodo1:

Popstar Redfoo Becomes Playable Hero in Our Hit Strategy Game OMG:TD!

Aug 27, 2014 | By:

Redfoo OMGTD Yodo1
Our hit game OMG:TD! now comes with a hit maker: As Inside Mobile Apps reports, hiphop star Redfoo (from LMFAO) is partnering with us to become a playable hero in the game. The unlockable character can help players defend Olympus with signature moves we custom-made for the electropop/hip-hop star, like turning enemies into confetti, or forcing them into a “Let’s Get Ridiculous” dance break. (iOS version only, for now.) To unlock Redfoo in OMG:TD!, complete the short tutorial levels and level 3, then buy him the Shop, under the Heroes tab.

Full announcement below!

SAN FRANCISCO, CA and BEIJING, CHINA — August 26 –– Yodo1, Beijing-based publisher and platform provider for mobile games, today proudly announced the arrival of international popstar Redfoo of LMFAO into OMG:TD!, its fun Greek mythology-themed strategy game hit. Depicted in-game as a party rock god with unknown origins and awesome abs, the playable Redfoo character will help players defend Olympus from vomiting Titans, exploding sheep, and other zany attackers, using signature moves befitting the electropop/hip-hop star, like turning enemies into confetti, or forcing them into a “Let’s Get Ridiculous” dance break.

This represents the first time a Chinese mobile gaming company is incorporating a well-known American pop music persona into its content to appeal to a US/global market.

Redfoo’s entrance into OMG:TD! is linked to his latest video, “New Thang” which features the game throughout several scenes of the video (viewable here), and represents an integrated experience in global, transmedia branding by the LA musician and the Beijing game publisher. Yodo1 is working with other global brands to help them integrate their own IP to future co-produced games.

OMG:TD! now counts millions of players, with nearly half based in China, the rest throughout the world.

“Redfoo’s personality and style was a perfect fit for OMG:TD!’s fun personality,” said Jung Suh, Yodo1′s head of Global Publishing. “Mobile games continue to grow in popularity and influence, and the rest of the entertainment industry is starting to notice. This is a perfect opportunity for us to leverage the appeal of both brands to create an experience we think both existing OMG:TD! players and Redfoo fans will love.”


Redfoo/OMG:TD! details:

A party rock god with unknown origins and abs of steel, Redfoo can always be counted on to get ridiculous.

- Redfoo in-game skills:

  • LET’S GET RIDICULOUS: Redfoo charges up to make nearby enemies dance for 12 seconds!
  • PARTY ROCK: Enemies killed by Redfoo burst into confetti, dealing heavy damage!
  • DOPE ZEBRA: Redfoo has a 30 percent chance to summon a stampeding zebra that deals heavy damage!

Download OMG:TD! with Redfoo in the App Store:. To unlock Redfoo, play the game’s short tutorial levels and complete Level 3 (about 20 minutes), then get him in the Store’s Hero section for $3.99.


Meet Yodo1 Global Publishing Head Jung Suh at Gamescom (Cologne) and PAX Dev (Seattle) This Month!

Aug 5, 2014 | By:

Jung Suh Yodo1 Gamescon and PAXDev

This month Jung Suh (Yodo1′s head of global publishing) continues his global speaking tour, with appearances at Gamescom in Cologne, Germany (August 14 – 17) and PAX Dev in Seattle, Washington (August 27 – 28). If you’re planning to be in either city during those dates and are a developer interested in talking with Yodo1, Jung and his team would love to meet with you. Click here to request an appointment.

If you’re attending Gamescom, Jung will be speaking at the conference on August 15 from 10:30 – 11 a.m. If you’re attending PAX Dev, Jung will be speaking on August 28 from 1:30 – 2:30pm, on the topic “Asian Markets for Mobile Game Devs: The Ultimate Challenge” in the Grand II ballroom. Click here for all the details on the PAX Dev site

And if you do attend either talk, please be sure to chat with us afterward, and Tweet about it to us @yodo1!

Pictured: Jung speaking at Casual Connect in San Francisco last month.

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