From Limited To Limitless: Why MAS Is A Great Choice For Lean Teams

The mobile apps market is booming, with mobile games making up over half of the indie segment and projected to grow at 17% CAGR through 2030. On the surface, it looks like a golden opportunity. But for small studios, turning that growth into actual revenue isn’t as simple as it seems.

The Everyday Challenges of Lean Teams

Competing on crowded app stores, paying ever-rising UA costs, and trying to grow alongside AAA players with large marketing budgets is already a stretch of resources. And for lean teams, it’s also piling up with internal challenge:

• No room in the budget for specialists. With revenue unstable, there’s no budget for ad ops managers, so monetization falls on already busy developers.
• Limited time resources. Every hour spent testing networks or adjusting waterfalls is time taken away from building the game itself.
• Mistakes are costly. Compliance issues, wrong setups, or bad reporting don’t just take time to fix — they cut directly into revenue.

So, for small teams, the challenge isn’t just growth — it’s achieving it with limited time and money.

MAS Can Save The Day

MAS by Yodo1 is a monetization solution that connects your game to top ad networks and optimizes performance through a mix of AI and expert support. It takes care of waterfalls, bidding, ANRs and network testing — saving lean teams both time and money while reducing the risk of costly mistakes.

How MAS Meets the Needs of Small Teams

MAS is built to support lean teams with their everyday challenges, so you can stay focused on game development:

• Removes the need for additional hires by taking on the work of ad ops specialists.
• Saves developers’ time through automated mediation and testing.
• Keeps budgets on track with compliance, smooth integrations, and accurate reporting.

Externally, MAS helps teams:

• Compete in crowded marketplaces by maximizing revenue from existing players instead of relying solely on UA.
• Offset rising UA costs by boosting ad efficiency and creating budget headroom to reinvest in growth.
• Levels the playing field with professional-grade monetization at a fraction of enterprise-level costs, helping smaller teams grow sustainably even in AAA-dominated markets.

Real Teams, Real Results

We’ve seen the benefits of MAS monetization optimisation across both gaming and non-gaming apps:

• Kenpasoft (Brasileiro Apps): Before MAS, the team experienced low ROAS and was operating with a limited mediation setup, using only one ad network. After integration, ARPDAU grew by 59% in just one week, while eCPM nearly doubled. More insights are available in the full case study.
• ActFirst Games: Recently, we worked with ActFirst Games, the studio behind the hit Obsidian Knights, which wanted to explore if there were untapped ad revenue opportunities. After the full MAS integration, ARPDAU increased by 48%, revealing significant monetization potential. Learn more in the case study.

Ready To Boost Your Revenue?

For lean teams, every resource counts. MAS automates mediation to drive faster ad revenue growth, while your team stays focused on making great games.

Ready to improve your monetisation strategy results?