MGA Entertainment (MGA), the largest and fastest-growing privately held toy and entertainment company in the U.S., and creator of globally recognized and beloved brands such as Bratz®, L.O.L. Surprise!™, Little Tikes®, and Rainbow High™, has formally reached a non-exclusive agency agreement with gaming company Yodo1 Ltd.
The two companies will work together to source suitable games for IP integration of MGA brands, launching limited-time events or stand-alone games that engage current players and unlock new audiences. With Yodo1’s extensive network in China, the opportunity is open to all Chinese developers whose games are available in China or globally.
“Combining the expertise in the game-tech industry that Yodo1 brings, with our strong, award-winning, global brands, I’m confident MGA will discover new and exciting opportunities to continue to grow our brands in the gaming space. The relationship between our two companies will undoubtedly bring more smiles to more kids around the world,” added Isaac Larian, Founder and CEO, MGA Entertainment.
“MGA has globally recognized and beloved brands that have been around for many years, like Bratz and Little Tikes, and they are still growing and innovating. The creation of newer brands, such as L.O.L. Surprise! and Rainbow High in more recent years prove the company is willing to take new approaches to expand their reach to kids around the world and adapt to new interests and trends. We are thrilled to announce this agreement,” said James Lalonde, Co-Founder and Co-CEO of Yodo1.
About MGA Entertainment
MGA Entertainment is one of the world’s fastest-growing and largest privately held toy and entertainment companies. Headquartered in Chatsworth, Calif., and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Na! Na! Na! Surprise™, Mermaze Mermaidz™ Color Change, Micro Games of America™, Baby Born® Surprise and Zapf Creation®. For more information, please visit www.mgae.com.
Yodo1 is a cutting-edge game-tech company publishing multi-million-dollar titles such as Rodeo Stampede and Crossy Road since 2010. We have rapidly expanded its IP licensing business since our first collaboration with Hasbro’s Transformers in 2018. Connect with us on LinkedIn or visit www.yodo1.com to learn more.