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How to Invest in Your Mobile Games​

How to Invest in Your Games

How To Make Smart Investments That Will Grow Your Mobile Game Faster

Are you looking for ways to boost your mobile game’s growth and success? With so much pressure in today’s competitive gaming scene, it can be hard to decide how best to invest all of the resources at your disposal. But don’t worry, you’re not alone!

We’ve worked with hundreds of successful mobile game studios, indie developers, and creators over the last decade-plus who have achieved amazing results by making smart investments in their games that enabled them to grow their projects exponentially, and much faster than they ever could have dreamed.

In today’s blog post, we’ll explore a few insider tips and tricks to help you make similar savvy decisions with whatever resources you have and jumpstart your mobile game’s growth!

The Fun Factor: A Rock-Solid Core
When investing in your mobile game, it’s crucial to prioritize the fun factor above all else. A game’s success is highly dependent on its ability to engage players with enjoyable gameplay. Neglecting this factor can result in a lack of player interest, regardless of marketing efforts. So… what do we mean by focusing on the fun factor when investing in your game? It means allocating time, money, and people, into the planning and market research phase to ensure that unique and entertaining gameplay elements are identified and included in the game. In other words, investing in the fun factor from the outset will lead to long-term success.
 

GROWTH TIP: Don’t forget to regularly release new content and experiment while preserving the core gameplay that your players love.

A Growth Mindset is Key

Many developers stretch themselves (and their teams) too thin by wearing too many hats. The true key to success is understanding your limits, embracing a growth mindset, and learning to delegate to others with specialized expertise.

When budgeting and allocating resources, experiment with different options to see what works and, regardless of the outcome, see them as opportunities to learn and grow as an entrepreneur. Constant testing and iteration can be a tremendous wellspring of insights about your players and strategies for growing your game.

On the other side of the coin, it’s also important to avoid falling into the dreaded sunk cost fallacy. With limited resources and time, no developer should be spinning their wheels on stuff that simply isn’t working or generating insights. To avoid this, always identify what you’re trying to learn or gain from any experiments you run. Measure results against those goals continuously and be brave enough to pull the plug on an idea or activity that isn’t generating fruit.

GROWTH TIP: Don’t be afraid to collaborate with other developers or outsource tasks like asset creation, user acquisition, and monetization.

Time to Scale

With a fun game and a growth mindset, it’s time to take action. Create a roadmap of exciting content that your core player base will love, and make sure to include new things you want to test. Look outside your team for opportunities to help you scale and reach new heights.

Case in Point: Nordicandia

Have you heard of Nordicandia? They’re a perfect example.

This 2D dungeon explorer inspired by Diablo has a simple, straightforward design that naturally brings players together. The game saw tremendous growth by investing time and effort in creating the right channels for player engagement and connection, but they were looking for help with their monetization strategy. By integrating their game with MAS, Yodo1’s AI monetization platform, the developer was able to grow their revenue, freeing them up to focus on bringing out fresh content for their players. Today, the game has a thriving community and player base with a clearly defined path for growth.

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Connections Open Doors

Don’t underestimate the power of networking with other developers, investors, and publishers. They may have valuable insights and feedback that can help you reach new heights.

Each game is on a unique journey, and we’re here to support you every step of the way. Want to learn more about investing in your game to achieve growth? Book a discovery call with a Yodo1 Game Growth Expert to learn more about how we can help simplify your mobile game growth strategy.