IPVerse: The Digital Reckoning

Event date:

25.1.2026

Event time:

US West: 6pm PST

US East: 9pm EST

China: 10am BJT (27 Jan)

Event duration:

45 min + Q&A

Location:

Online

Register for event

Share event:

Days

00

 Days

Hours

00

 Hours

January 25, 2026 10:00

Minutes

00

 Mins

Event in:

IP collaborations are no longer a growth tactic. They are now a structural growth dependency.

From 2020 to 2025, collaboration volume across global and China markets exploded. Yet the data shows a consistent pattern: a small minority of collaborations deliver most of the revenue and brand uplift, while many quietly destroy value.

The wrong collaboration is not neutral.
It is negative.

The Digital Reckoning marks the moment when instinct-led IP decisions stop being viable.

IPverse is the data intelligence layer that now defines how IP × game collaborations are evaluated, de-risked and prioritised before deals are signed.

This live industry briefing introduces the new operating standard for IP decisions in games.

You will see:

  • How the IP collaboration market structurally changed between 2020 and 2025
  • Why collaboration volume rose while ROI collapsed
  • Where misaligned IP actively destroys revenue, retention and long-term brand equity
  • How IPverse transforms market signals into measurable IP fit and risk scoring
  • Inside the IPverse Four Quadrants and how leading teams now choose IP before committing live-ops windows and budget

Bonus: All attendees receive early access to the whitepaper: The Digital Reckoning: Why Guesswork Is Dead and How Data Transforms IP × Game Collaboration.

About Event

The market signals and decision mechanics now defining the highest-performing IP collaborations in games, with a special guest industry perspective.

Do you have any questions?

Contact Us

Agenda

10:00 - 10:05

Welcome: The new reality for IP in games

Why fan expectations are sharper than ever, deal risk is rising, and “business as usual” no longer works for IP entering games.

10:05 – 10:15

Using data to generate new IP business

Hear from leading licensors and Yodo1 on how real market data is reshaping IP strategy, deal flow and revenue potential, with concrete examples from recent collaborations.

10:15 – 10:20

The IP visibility gap

A clear look at the blind spots: why IP holders often cannot see which game pitches will protect their worlds and which ones could trigger backlash.

10:20 – 10:30

Introducing IPverse

A first look at IPverse, the data driven platform built to give IP holders a clearer view of the games landscape, from partner quality to market trends.

10:30 – 10:40

Inside the IPverse Four Quadrants

Discover the quadrant model that maps where different IP and game types are most likely to succeed, and how to use it as a fast filter for new opportunities.

10:40 – 10:47

Interactive live polling: IP risk in practice

Vote anonymously on real collaboration scenarios using Mentimeter and see, in real time, how your peers think about risk, fit and opportunity.

10:47 – 10:52

What this means for IP holders in 2026

How IPverse can help you choose partners with more confidence, avoid costly missteps and unlock new markets, including China.

10:52 – 11:00

Q&A and next steps

All your questions answered, plus clear take away ideas and actionable insights you can bring straight into your 2026 planning.

Meet our speakers

Vivien Zhang

Yodo1 IP Licensing Lead

Eliyar Eziz

Yodo1 Engineer and AI Expert

Sia Wang

IP Projects Ops Manager

Register here

We value your privacy. Your data will only be used to manage your account and provide the services you request.

For more details, please see our Privacy Policy.

Register
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Similar Events

Yodo1 Gathers China’s Top Mobile Gaming Leaders to Explore Global Brand Partnerships in 2025

Vivien Zhang, Head of IP Licensing at Yodo1

In a groundbreaking forum, Yodo1 brought together many of China’s top mobile gaming companies to explore how brand-IP partnerships are reshaping gaming on a global scale. Hosted in collaboration with Gameunited as part of the Yodo1 IP Roadshow in Beijing, the event provided a platform to advance IP integration across the mobile gaming landscape.

Leading developers, including Wanda Cinema Game, Hero Entertainment, gathered to share their expertise on IP-driven strategies that deepen content engagement and boost player retention. By showcasing best practices in IP integration, these companies shared how strategic brand partnerships can enrich the gaming experience, enhance storytelling, and significantly heighten user engagement.

Bi Sheng, General Manager of Wanda Cinema Game's Overseas Publishing, emphasized that in-depth understanding of the IP is essential for a successful integration, sharing insights from the launch of Saint Seiya: Legend of Justice. The forum emphasized the importance of IPs as immersive elements, rather than surface-level brand additions, reinforcing how they improve the storyline and player engagement. More than ever before, developers are capitalizing on top-tier IPs to craft compelling experiences that also drive higher monetization.

Yodo1 Team sharing insights about brands in games collaborations

Drawing on its experience with iconic IP partners such as Hasbro, Sony Pictures Consumer Products (SPCP) and Kodansha, Yodo1 is leading a knowledge-sharing roadshow across China, designed to inspire developers in the evolving world of IP integration. With more than 60% of China’s top 30 revenue-generating developers partnered with Yodo1, the company’s extensive network and leadership continue to shape the IP licensing landscape in China’s mobile gaming market.

One of the event’s highlights was the introduction of Yodo1’s newest platform, DreamData. Presented by Vivien Zhang, Head of IP Licensing at Yodo1, DreamData offers developers a robust suite of tools, including real-time global IP collaboration news, ROI forecasting, and IP partnership recommendations. This platform empowers developers to make informed, data-driven decisions that optimize brand integration, solidifying Yodo1’s standing as a thought leader in the mobile gaming IP space.

As demand for IP-powered games grows, Yodo1 is dedicated to building a network of industry leaders committed to advancing this trend. The Beijing event marks the first of many stops on Yodo1’s 2024-2025 roadshow, which will include additional forums across China, encouraging developers to embrace global brand partnerships. “Our mission is to help developers think globally, act locally, and leverage IP to create unforgettable gaming experiences,” said Sun Ke, Head of Strategic Deals at Yodo1.

With the rising sophistication of China’s gaming market, players are seeking deeper engagement and more immersive content. IPs allow developers to tap into existing fan bases, and the need for high-quality IP collaborations has never been greater.

Explore Yodo1’s IP Collaborations

For more on Yodo1’s innovative partnerships and opportunities for IP collaborations, we invite you to check our website here. Join us as we shape the future of gaming and brand collaborations!

JOIN US

Latest Blog Posts

Wing Fighter x TRANSFORMERS – A Battle for the Ages!
-

IP Licensing

Wing Fighter x TRANSFORMERS – A Battle for the Ages!

Dragonheir: Silent Gods x Dungeons & Dragons – Enter the Third Phase of Epic Collaboration!
-

IP Licensing

Dragonheir: Silent Gods x Dungeons & Dragons – Enter the Third Phase of Epic Collaboration!

TRANSFORMERS bots and Puzzles & Survival Game Unite to Combat a Massive Invasion!
-

IP Licensing

TRANSFORMERS bots and Puzzles & Survival Game Unite to Combat a Massive Invasion!

Yodo1 Gathers China’s Top Mobile Gaming Leaders to Explore Global Brand Partnerships in 2025
-

IP Licensing

Yodo1 Gathers China’s Top Mobile Gaming Leaders to Explore Global Brand Partnerships in 2025

Viking Legends Unite in Viking Rise A Once-in-a-Lifetime Crossover!
-

IP Licensing

Viking Legends Unite in Viking Rise A Once-in-a-Lifetime Crossover!

Grumpyface Studios announces Castle Doombad: Free to Slay is available now on iOS and Android devices
-

Game Growth

Grumpyface Studios announces Castle Doombad: Free to Slay is available now on iOS and Android devices

Yodo1 Holds First Pakistan Offline Developer Event

Yodo1 Holds First Pakistan Offline Developer Event

On December 4, 2021 Yodo1 held its first “Yodo1 Baithak”, an offline event in Lahore, Pakistan. It was an opportunity to finally meet in person some of the hundreds of talented developers across Pakistan that we’ve come to know over the last three years, our amazing MAS partners, as well as new friends.

A Groundbreaking Gathering

“Yodo1 Baithak '' brought together some of the most influential gaming studios in Pakistan—including Kitchen Tale, Aptech Media and Five River Solutions—in a discussion moderated by the Yodo1 team.

Over 70 developers in attendance had the opportunity to learn how these studios got started and the nuts and bolts of how they turned their dreams and passions into successful companies and businesses, with their games now enjoyed by millions of players. Highlights included not only their journey, but also how Yodo1’s tools, educational initiatives and support played a part in their success.

It was a groundbreaking event, particularly post-Covid, and attendees found the connections forged to be powerful and encouraging. For those newer to the industry, meeting in person with some of the best known local developers and studios was like a free pass to pick their brains and learn from the best in class. Discovering what these movers and shakers in the industry did differently from others and what actions clicked and helped them get where they are now was invaluable to all who heard them.

Strengthening Existing Bonds, Forging New Ones

“An event like this will certainly strengthen Yodo1’s presence in Pakistan; it sends a clear message that Yodo1 means business and thus will strengthen the trust of clients both existing and potential,” said Asad Imran, an attendee from Libra Studios.

Ali Shah, Yodo1’s Head of Developer Experience, summarized the biggest takeaway of the event, saying “Social networking with existing customers and similar minded folks brings an important layer to existing relationships. We work from anywhere, but nothing beats actual face to face interaction! It was amazing to see the excitement among different groups, and attendees were able to ask their questions and get help and advice in person.”

Did you attend the event? We’d love to hear what the highlight was for you! This is just the first in a series of developer events we are planning in Pakistan, and if you couldn’t make this one, we look forward to seeing you at the next.

Power Your Success With MAS

Whatever the size of your studio—large, small or solo—you can become a part of the world’s most active and talented community of developers. Kitchen Tale, Aptech Media and Five River Solutions are just three of the hundreds of studios in Pakistan who use Yodo1’s MAS monetization solution to grow their businesses and maximize their revenue.

Join them by installing MAS, the world’s best monetization SDK! Go to our MAS Portal to register and set up MAS for your game in just three easy steps, or book an appointment with a Games Growth Specialist here to learn more.

Latest Blog Posts

Wing Fighter x TRANSFORMERS – A Battle for the Ages!
-

IP Licensing

Wing Fighter x TRANSFORMERS – A Battle for the Ages!

Dragonheir: Silent Gods x Dungeons & Dragons – Enter the Third Phase of Epic Collaboration!
-

IP Licensing

Dragonheir: Silent Gods x Dungeons & Dragons – Enter the Third Phase of Epic Collaboration!

TRANSFORMERS bots and Puzzles & Survival Game Unite to Combat a Massive Invasion!
-

IP Licensing

TRANSFORMERS bots and Puzzles & Survival Game Unite to Combat a Massive Invasion!

Yodo1 Gathers China’s Top Mobile Gaming Leaders to Explore Global Brand Partnerships in 2025
-

IP Licensing

Yodo1 Gathers China’s Top Mobile Gaming Leaders to Explore Global Brand Partnerships in 2025

Viking Legends Unite in Viking Rise A Once-in-a-Lifetime Crossover!
-

IP Licensing

Viking Legends Unite in Viking Rise A Once-in-a-Lifetime Crossover!

Grumpyface Studios announces Castle Doombad: Free to Slay is available now on iOS and Android devices
-

Game Growth

Grumpyface Studios announces Castle Doombad: Free to Slay is available now on iOS and Android devices

ChinaJoy & Gamescom 2025: Four Trends Shaping IP Integration in Games

Author

This summer, I had the chance to attend both ChinaJoy in Shanghai and Gamescom in Cologne. Two very different stages, yet together they reflect how IP and games are converging faster than ever. From a China expertise perspective, here are four key trends and what they mean for our industry.

1. Global Participation at Record Highs

  • ChinaJoy hosted 799 exhibitors from 37 countries, with foreign participation hitting 30%, the highest ever. Over 410K attendees showed a growing share of female players and creators.
  • Gamescom welcomed 1.36M visitors from 120 countries and drew 72M online viewers (+80% YoY). All major Chinese developers—from Tencent to miHoYo—were on stage.
📌

Insight: Both events confirmed that the China ↔ global bridge is no longer optional, but essential for growth and IP partnerships.

2. IP Integration: From Heavyweight Deals to Lightweight Pilots

  • At ChinaJoy, developers increasingly bring IP discussions into the early stage of development to offset UA costs and test market fit. Demand for flexible IP formats—skins, mascots, fan-driven assets—is rising.
  • At Gamescom, blockbuster IPs like Silent Hill and Lego Batman dominated, but with high entry costs and stricter requirements.
📌

Insight: The market is moving toward a dual engine: blockbuster flagships + quick pilot projects. With IPVerse data, we can de-risk matches and open new entry points for both devs and IP holders.

3. Chinese Developers and Full-Chain Integration

  • ChinaJoy highlighted not just games, but AI pavilions, XR experiences, creator zones, and “Guzi economy” merchandise (a trend in character-based consumer IPs). Developers are building cross-industry ecosystems rather than standalone titles.
  • By contrast, Gamescom focused more on refining products and extending established IPs.
📌

Insight: Chinese studios’ content + tech + IP + consumer scenario approach creates longer IP value chains. For licensors, this means opportunities beyond games—into toys, fan art, and animation.

4. Gen Z Culture and the Rise of Co-Creation

  • ChinaJoy’s creator zones and anime/merch areas were packed with Gen Z fans engaging through co-creation driven by emotional resonance.
  • Gamescom emphasized AAA and classic IPs but is still exploring how to fully capture Gen Z’s cultural participation.
📌

Insight: The future of IP is not only about rights, but about culture and community. Gen Z will shape how IPs live across platforms and geographies.

Final Thoughts

ChinaJoy showed the power of diverse, culture-driven ecosystems, while Gamescom reflected the strength of global IP iteration. Both point to the same direction: IP is evolving from static licenses into dynamic, data-driven ecosystems shaped by culture and community.

At Yodo1, we believe our China expertise + IPVerse platform can bridge these trends—helping developers and IP owners find the right fit, at the right stage, with the right impact.

Learn More