Yodo1 Gathers China’s Top Mobile Gaming Leaders to Explore Global Brand Partnerships in 2025

Vivien Zhang, Head of IP Licensing at Yodo1

In a groundbreaking forum, Yodo1 brought together many of China’s top mobile gaming companies to explore how brand-IP partnerships are reshaping gaming on a global scale. Hosted in collaboration with Gameunited as part of the Yodo1 IP Roadshow in Beijing, the event provided a platform to advance IP integration across the mobile gaming landscape.

Leading developers, including Wanda Cinema Game, Hero Entertainment, gathered to share their expertise on IP-driven strategies that deepen content engagement and boost player retention. By showcasing best practices in IP integration, these companies shared how strategic brand partnerships can enrich the gaming experience, enhance storytelling, and significantly heighten user engagement.

Bi Sheng, General Manager of Wanda Cinema Game's Overseas Publishing, emphasized that in-depth understanding of the IP is essential for a successful integration, sharing insights from the launch of Saint Seiya: Legend of Justice. The forum emphasized the importance of IPs as immersive elements, rather than surface-level brand additions, reinforcing how they improve the storyline and player engagement. More than ever before, developers are capitalizing on top-tier IPs to craft compelling experiences that also drive higher monetization.

Yodo1 Team sharing insights about brands in games collaborations

Drawing on its experience with iconic IP partners such as Hasbro, Sony Pictures Consumer Products (SPCP) and Kodansha, Yodo1 is leading a knowledge-sharing roadshow across China, designed to inspire developers in the evolving world of IP integration. With more than 60% of China’s top 30 revenue-generating developers partnered with Yodo1, the company’s extensive network and leadership continue to shape the IP licensing landscape in China’s mobile gaming market.

One of the event’s highlights was the introduction of Yodo1’s newest platform, DreamData. Presented by Vivien Zhang, Head of IP Licensing at Yodo1, DreamData offers developers a robust suite of tools, including real-time global IP collaboration news, ROI forecasting, and IP partnership recommendations. This platform empowers developers to make informed, data-driven decisions that optimize brand integration, solidifying Yodo1’s standing as a thought leader in the mobile gaming IP space.

As demand for IP-powered games grows, Yodo1 is dedicated to building a network of industry leaders committed to advancing this trend. The Beijing event marks the first of many stops on Yodo1’s 2024-2025 roadshow, which will include additional forums across China, encouraging developers to embrace global brand partnerships. “Our mission is to help developers think globally, act locally, and leverage IP to create unforgettable gaming experiences,” said Sun Ke, Head of Strategic Deals at Yodo1.

With the rising sophistication of China’s gaming market, players are seeking deeper engagement and more immersive content. IPs allow developers to tap into existing fan bases, and the need for high-quality IP collaborations has never been greater.

Explore Yodo1’s IP Collaborations

For more on Yodo1’s innovative partnerships and opportunities for IP collaborations, we invite you to check our website here. Join us as we shape the future of gaming and brand collaborations!

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Yodo1 Holds First Pakistan Offline Developer Event

On December 4, 2021 Yodo1 held its first “Yodo1 Baithak”, an offline event in Lahore, Pakistan. It was an opportunity to finally meet in person some of the hundreds of talented developers across Pakistan that we’ve come to know over the last three years, our amazing MAS partners, as well as new friends.

A Groundbreaking Gathering

“Yodo1 Baithak '' brought together some of the most influential gaming studios in Pakistan—including Kitchen Tale, Aptech Media and Five River Solutions—in a discussion moderated by the Yodo1 team.

Over 70 developers in attendance had the opportunity to learn how these studios got started and the nuts and bolts of how they turned their dreams and passions into successful companies and businesses, with their games now enjoyed by millions of players. Highlights included not only their journey, but also how Yodo1’s tools, educational initiatives and support played a part in their success.

It was a groundbreaking event, particularly post-Covid, and attendees found the connections forged to be powerful and encouraging. For those newer to the industry, meeting in person with some of the best known local developers and studios was like a free pass to pick their brains and learn from the best in class. Discovering what these movers and shakers in the industry did differently from others and what actions clicked and helped them get where they are now was invaluable to all who heard them.

Strengthening Existing Bonds, Forging New Ones

“An event like this will certainly strengthen Yodo1’s presence in Pakistan; it sends a clear message that Yodo1 means business and thus will strengthen the trust of clients both existing and potential,” said Asad Imran, an attendee from Libra Studios.

Ali Shah, Yodo1’s Head of Developer Experience, summarized the biggest takeaway of the event, saying “Social networking with existing customers and similar minded folks brings an important layer to existing relationships. We work from anywhere, but nothing beats actual face to face interaction! It was amazing to see the excitement among different groups, and attendees were able to ask their questions and get help and advice in person.”

Did you attend the event? We’d love to hear what the highlight was for you! This is just the first in a series of developer events we are planning in Pakistan, and if you couldn’t make this one, we look forward to seeing you at the next.

Power Your Success With MAS

Whatever the size of your studio—large, small or solo—you can become a part of the world’s most active and talented community of developers. Kitchen Tale, Aptech Media and Five River Solutions are just three of the hundreds of studios in Pakistan who use Yodo1’s MAS monetization solution to grow their businesses and maximize their revenue.

Join them by installing MAS, the world’s best monetization SDK! Go to our MAS Portal to register and set up MAS for your game in just three easy steps, or book an appointment with a Games Growth Specialist here to learn more.

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ChinaJoy & Gamescom 2025: Four Trends Shaping IP Integration in Games

Author

This summer, I had the chance to attend both ChinaJoy in Shanghai and Gamescom in Cologne. Two very different stages, yet together they reflect how IP and games are converging faster than ever. From a China expertise perspective, here are four key trends and what they mean for our industry.

1. Global Participation at Record Highs

• ChinaJoy hosted 799 exhibitors from 37 countries, with foreign participation hitting 30%, the highest ever. Over 410K attendees showed a growing share of female players and creators.
• Gamescom welcomed 1.36M visitors from 120 countries and drew 72M online viewers (+80% YoY). All major Chinese developers—from Tencent to miHoYo—were on stage.

Insight: Both events confirmed that the China ↔ global bridge is no longer optional, but essential for growth and IP partnerships.

2. IP Integration: From Heavyweight Deals to Lightweight Pilots

• At ChinaJoy, developers increasingly bring IP discussions into the early stage of development to offset UA costs and test market fit. Demand for flexible IP formats—skins, mascots, fan-driven assets—is rising.
• At Gamescom, blockbuster IPs like Silent Hill and Lego Batman dominated, but with high entry costs and stricter requirements.

Insight: The market is moving toward a dual engine: blockbuster flagships + quick pilot projects. With IPVerse data, we can de-risk matches and open new entry points for both devs and IP holders.

3. Chinese Developers and Full-Chain Integration

• ChinaJoy highlighted not just games, but AI pavilions, XR experiences, creator zones, and “Guzi economy” merchandise (a trend in character-based consumer IPs). Developers are building cross-industry ecosystems rather than standalone titles.
• By contrast, Gamescom focused more on refining products and extending established IPs.

Insight: Chinese studios’ content + tech + IP + consumer scenario approach creates longer IP value chains. For licensors, this means opportunities beyond games—into toys, fan art, and animation.

4. Gen Z Culture and the Rise of Co-Creation

• ChinaJoy’s creator zones and anime/merch areas were packed with Gen Z fans engaging through co-creation driven by emotional resonance.
• Gamescom emphasized AAA and classic IPs but is still exploring how to fully capture Gen Z’s cultural participation.

Insight: The future of IP is not only about rights, but about culture and community. Gen Z will shape how IPs live across platforms and geographies.

Final Thoughts

ChinaJoy showed the power of diverse, culture-driven ecosystems, while Gamescom reflected the strength of global IP iteration. Both point to the same direction: IP is evolving from static licenses into dynamic, data-driven ecosystems shaped by culture and community.

At Yodo1, we believe our China expertise + IPVerse platform can bridge these trends—helping developers and IP owners find the right fit, at the right stage, with the right impact.

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