How Studios and IP Holders Build Industry-Defining IP Deals
Event date:
26.1.2026
Event time:
US West: 6pm PST
US East: 9pm EST
China: 10am BJT (27 Jan)
Event duration:
45 min + Q&A
Location:
Online
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January 26, 2026 10:00
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IP collaborations now directly impact growth, retention and long-term brand value.
Between 2020 and 2025, collaboration volume surged across global and China markets. Yet a clear pattern emerged: a small number of deals drive most value, while many quietly undermine performance.
The wrong collaboration is not neutral.
It destroys value.
Instinct-led IP decisions no longer scale.
IPverse is a structured decision framework that helps teams evaluate IP fit, risk and upside before deals are signed, turning fragmented market signals into clearer, defensible choices.
This live industry briefing introduces a more data-led approach to IP decision-making in games.
In this session, you will see:
Attendees receive early access to the whitepaper:
The Digital Reckoning: Why Guesswork Is Dead and How Data Transforms IP × Game Collaboration
How market signals and decision frameworks shape high-performing IP collaborations, with a licensor-side perspective from Barry Dorf, VP of Interactive Global Licensing at Hasbro.
Do you have any questions?
10:00 - 10:05
Welcome: The new reality for IP in games
Why fan expectations are sharper than ever, deal risk is rising, and “business as usual” no longer works for IP entering games.
10:05 – 10:15
Using data to generate new IP business
Hear from leading licensors and Yodo1 on how real market data is reshaping IP strategy, deal flow and revenue potential, with concrete examples from recent collaborations.
10:15 – 10:20
The IP visibility gap
A clear look at the blind spots: why IP holders often cannot see which game pitches will protect their worlds and which ones could trigger backlash.
10:20 – 10:30
Introducing IPverse
A first look at IPverse, the data driven platform built to give IP holders a clearer view of the games landscape, from partner quality to market trends.
10:30 – 10:40
Inside the IPverse Four Quadrants
Discover the quadrant model that maps where different IP and game types are most likely to succeed, and how to use it as a fast filter for new opportunities.
10:40 – 10:47
Interactive live polling: IP risk in practice
Vote anonymously on real collaboration scenarios using Mentimeter and see, in real time, how your peers think about risk, fit and opportunity.
10:47 – 10:52
What this means for IP holders in 2026
How IPverse can help you choose partners with more confidence, avoid costly missteps and unlock new markets, including China.
10:52 – 11:00
Q&A and next steps
All your questions answered, plus clear take away ideas and actionable insights you can bring straight into your 2026 planning.
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